Sign In

Andrew Woodruff

Business Development at Square Enix

Andrew Woodruff is an accomplished professional with nearly 18 years of experience in the video games industry. His expertise spans all facets of the product life cycle, from conception and contract negotiations to development, launch, and live operations management. Over the past few years, Andrew has diversified his skill set by venturing into entrepreneurship and consultancy, with a primary focus on business development within the video gaming sector. His specialization lies in Free-to-Play (F2P) business models, game publishing, and overseeing live operations for various genres including MMORPGs, PC, browser, and mobile games. Andrew's skill set includes game launch strategies, production management, team leadership, project management, product development, game design, community management, quality assurance, analytics, user acquisition and retention, monetization techniques, virtual goods management, global publishing, developer relations, lead generation, research, strategic sourcing, technical recruiting, sales, and business development.

Andrew Woodruff
Add to my network

Location

San Jose, California, United States