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Andrew Zarick
Head of Ecosystem Partnerships, Verizon 5G Lab - Founder, Digital DUMBO
Andrew Zarick is the Head of Ecosystem Partnerships at the Verizon 5G Lab, where he plays a pivotal role in advancing the integration of 5G technology into various sectors, particularly media and entertainment. His extensive background combines digital strategy, media production, and community building, making him a significant figure in the tech and creative industries.
Professional Background
- Early Career: Zarick began his career as a Digital Strategist at The JAR Group in Brooklyn, where he developed skills in performance and acquisition marketing. He later founded AZBK, a marketing agency focused on digital strategies.24
- Digital DUMBO: He co-founded Digital DUMBO, a prominent community for digital thought leaders in New York, which grew to over 20,000 members and hosted events featuring major companies like Google and Facebook.4
- Verizon 5G Labs: As an original team member of Verizon's 5G Labs, Zarick has led initiatives that explore the capabilities of 5G in enhancing live entertainment experiences. His work includes managing accelerator programs and developing partnerships that leverage cutting-edge technologies such as augmented reality (AR) and virtual reality (VR).35
Contributions to 5G Technology
Zarick's current focus is on harnessing 5G to transform how artists connect with their audiences. He has been instrumental in projects that utilize 5G for immersive experiences, such as real-time interactive music shows and virtual production environments. His insights emphasize the potential of 5G to democratize access to advanced creative tools, enabling more artists to engage with fans innovatively.13
Vision for the Future
Zarick envisions a future where technology enhances artistic expression and audience interaction. He believes that tools powered by 5G will not only elevate the quality of content but also create new monetization opportunities for creators across various platforms.14
In summary, Andrew Zarick is a key player at Verizon's 5G Lab, driving forward-thinking initiatives that integrate technology with creative expression, thereby reshaping the landscape of media and entertainment.


