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Andrey Lukashov
Creative Solutions Producer - Crafting Emails, CG and Games.
Andrey Lukashov is a versatile professional known for his ability to tackle stalled projects and bring creative solutions to the table. Specializing in email profit extraction and CG project production, Andrey helps businesses turbocharge their sales and overcome production challenges. With a background in multimedia and a passion for real-time 3D tech, he excels in delivering impressive results from concept to completion. Andrey is a former producer at Shapernode and founder of Copy Click Convert, bringing a wealth of experience in art production, team leadership, sound design, and engineering. His expertise spans various roles in the industry, showcasing a diverse skill set that caters to online education, services, game production, and more.
Highlights
Game studios are going wild with layoffs. One day you're in, the next you're out. What's the deal?
“We’re closing the project. Pack up.” Heard that before? Thought so.
Listen, I've seen my fair share of a few industries, but gamedev? It’s cutthroat.
• Ever seen a retail business crush overnight? Almost unheard of. • A service business tank from a couple of bad reviews? Nope. • Factories shutting down left and right? Hardly ever.
But in gaming? It's like a bad habit. Layoffs on repeat.
Why is this happening?
Let's point some fingers. Managers, I'm looking at you.
- Planning is trash. Projects start with no endgame.
- Fund mismanagement. Big dreams, tiny pockets.
- And the big one? No one talks. Teams are left in the dark until it's too late.
After running my own businesses (some spectacularly failed), I can spot a doomed team a mile away. My heart bleeds seeing cool teams dissolve.
It’s high time we address this mess. Game devs deserve better.
It’s not just a job - it’s a passion. And passion projects shouldn’t end in a dumpster fire.
What's your take? Got a layoff story? Share it.
Let's not let our favorite industry become a revolving door of disappointment.
Don’t just make games - change the game.
#GameDevelopment #IndustryInsights #ProjectManagement #TechLayoffs
What’s common with a blockbuster movie and an email?
It’s all about storytelling.
In sound design, every beep and boom has a purpose. Think about your favorite film. Got it? Now, imagine it without any sound. Awkward, right?
Crafting copies is no different. Every word should pop and sizzle, setting the tone just like in a great movie. Get the vibe right, and you’re golden.
My background in sound design shapes how I write emails. Crafting email campaigns is like composing a soundtrack - you need rhythm, pace, and a touch of unpredictability. It’s a blend of creativity and structure. Each email should make your reader feel part of a continuing story.
And here’s the kicker: stories capture attention and boost conversions. Storytelling tricks from games and films can turn your emails into engaging experiences.
Could your next broadcast use a slice of suspense? Maybe a cliffhanger subject line or a tale that warms the heart
Give it a whirl. Create suspense. Build emotional connections.
Storytelling is a powerhouse for captivating and converting. People love stories. They remember them. They react to them.
Need proof? Try writing your emails this way and watch engagement soar. And hey, share your results with me. Let’s see how your tribe responds.
P.S. Fancy making your emails the blockbuster hit of your business? That’s what I do.
#EmailMarketing #Storytelling #DigitalMarketing #ContentCreation
