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Andrius Baranauskas

Director of Product, Shopify

Andrius Baranauskas is a technology professional currently serving as the Director of Product at Shopify, specifically for Shop Pay.14 He has an extensive background in product management and technology across multiple global companies.

Professional Background

Key Professional Highlights::

  • Currently Director of Product at Shopify (January 2021 - Present)4
  • Previously held leadership roles at:
    • Booking.com (Director of Product, Pricing and Programs)
    • Carousell (VP Product and Director of Product)
    • Vinted (Head of Product)

Technical Expertise

Technical Certifications::

  • Certified Kubernetes Administrator (CKA) in 2021
  • Docker Certified Associate in 2020
  • Microsoft Azure AZ-900 in 2021
  • AWS Certified Solutions Architect – Professional (September 2024)2

Professional Focus

Baranauskas specializes in product strategy, with a particular emphasis on helping merchants grow their businesses. At Shopify, he has been instrumental in developing advertising tools like Shop Campaigns and Shopify Audiences, which help merchants reduce customer acquisition costs.13

Professional Philosophy:: "Our business is to make merchants successful. That's first and foremost. And then we make money doing that."1

Personal Details

  • Location: Lithuania
  • Languages: English, Russian, German
  • LinkedIn: andriusbaranauskas
  • Has over 24 years of experience in global IT2

Highlights

Dec 10 · twitter

Product Network is one of the highlights of @Shopify Winter ’26 Edition.

The future of marketing is brands working together. Shopify Collective enabled shared merchandising. This year, Shop Campaigns expanded that collaboration into post-checkout promotion.

Product Network goes further. Native, in-store recommendations from other brands. A seamless buyer experience: discover, explore, and buy without leaving the store. It’s the fastest path to converting more buyers and tackling the reality that 95%+ of visitors never convert. More customers, more revenue.

There is massive untapped potential to create demand outside existing walled gardens. Product Network is a meaningful step toward unlocking that opportunity, and growing success for brands.

Terrific job by Amanda, @joerj, Francesco, @jennystanchak, and many many others involved. Launching something so complex, so fast!

Nov 21 · twitter

Group chats in ChatGPT are a big deal, no surprise the release is accelerated.

When our cat got sick this summer, we leaned on it for second opinions and guidance — but doing that in 1:1 chats never matched reality. In a family, these decisions happen together. Same for travel, home buying, career, finances.

Now ChatGPT reflects that, great.

Oct 3 · twitter.com
Andrius Baranauskas on X: "New in Shopify Audiences: Existing ...
Jun 21 · x.com
Andrius Baranauskas - X.com
Jun 6 · shopify.com
Reach Customers, Spend Less With These Expert Tips - Shopify
Reach Customers, Spend Less With These Expert Tips - Shopify
Jun 6 · shopify.com
Reach Customers, Spend Less With These Expert Tips - Shopify
May 7 · adexchanger.com
How Shopify Learned To Love Advertising - AdExchanger
How Shopify Learned To Love Advertising - AdExchanger

Related Questions

What are Andrius Baranauskas' main responsibilities at Shopify?
How did Andrius Baranauskas transition from IT to product management at Shopify?
What impact has Andrius Baranauskas had on Shopify's advertising strategies?
What projects has Andrius Baranauskas led at Shopify?
How does Andrius Baranauskas' background in IT influence his approach to product management?
Andrius Baranauskas
Andrius Baranauskas, photo 1
Andrius Baranauskas, photo 2
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Location

New York, New York, United States