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Andy Baker

I help Media Entrepreneurs with Strategy, Scaleup, Value Creation & Exit - Expert on B2B Subscriptions - ex MD of The Lawyer & Health Service Journal

Andy Baker is a strategic and commercially adept professional specializing in building successful digitally-led media and information businesses.

He has a strong track record in transforming B2B brands from decline to growth, transitioning from print to digital, advertising to subscriptions, and revamping brand identity.

Andy brings first-class strategic and commercial insights, proficiency in digital technologies, and a talent for team building and leadership.

His expertise includes collaborating with customers for new product development, managing acquisitions, and holding full P&L responsibility.

With industry recognition and accolades, Andy's specialties span strategic clarity, digital media, content, subscriptions, and overseeing start-ups, turnarounds, and integrations.

Educationally, he holds a BA Hons in Politics & Economics from University College, Oxford, and an MBA from IMD, Lausanne, Switzerland.

Andy has held key positions in organizations such as Collingwood Advisory Ltd, Centaur Media Plc, Ascential plc, High50, and Guardian Media Group, with notable achievements in the media industry.

Highlights

May 13 · linkedin

Really grateful to two market-leading Editors of subscription-led businesses and terrific ex-colleagues of mine, Catrin Griffiths and Alastair McLellan, for spending time with me last week on B2B content strategy.

If you want to watch on-demand there is a link below.

Highlights for me included:

Impact on content strategy of the move to a paid subscription business model 17min46 Building a high value B2B content proposition 14min02, 23min05, & 31min29 How to motivate editors & editorial teams 29min42 & 50min47 Removing Print as a platform 45min02:

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Andy Baker
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Location

London, England, United Kingdom