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Andy Batkin

CEO at Duration Media LLC.

Professional Background

Andy Batkin is a seasoned C-level entrepreneur and business innovator who has made a significant impact in the digital media landscape over three decades. With extensive experience in digital marketing, social media, and integrated marketing, Andy has demonstrated a consistent ability to foresee emerging trends and define what's next in the ever-evolving world of digital media. This foresight has not only shaped his career but has also driven substantial growth for numerous organizations.

In 1995, Andy was tapped as a consultant for Yahoo! where he played a crucial role in building their original business model. Recognized for his knack for digital innovations, he was subsequently appointed as the Interactive Agency of Record for Yahoo!, taking charge of online media sales until 1997. During his tenure, he successfully forged 1,700 new sales relationships, thereby significantly increasing the company's market presence.

In a groundbreaking move, Andy established the first internet media representative firm that successfully sold $50 million worth of media in just the first year of operation. This success milestone led to the firm’s acquisition by SOFTBANK, underscoring his keen insights into business strategies and digital marketing.

Andy's consultancy portfolio includes a noteworthy list of some of the biggest names in various industries, including CBS, NBC Sports, ESPN, FOX Sports, Walt Disney, Paramount Pictures, and the National Football League, where he demonstrated his creative prowess by developing SuperBowl.com. His illustrious career is marked by collaborations with well-established brands such as Playboy, Nickelodeon, VH-1, Warner Brothers, American Express, Microsoft, Netscape, and Pepsi-Cola, among others.

Education and Achievements

Andy Batkin earned his Bachelor of Science degree in Communications from Boston University, a foundation that equipped him with the skills necessary for his future successes in media and communications. His educational background, combined with his extensive hands-on experience in the industry, has propelled him into various leadership roles within notable companies.

Throughout his career, Andy has held multiple CEO positions, including at Duration Media LLC, Social Summits LLC, Innovative Media Solutions LLC, and the Webspectator Corporation. His leadership was further exemplified during his tenure as Vice Chairman and Chief Revenue Officer at TVPlus, displaying a multifaceted expertise that encompasses strategic decision-making, revenue growth, and operational excellence.

Notable Achievements

  • Pioneer of Internet Media: Created the first internet media rep firm achieving $50 million in media sales in its first year and subsequently sold the firm to SOFTBANK.
  • Strategic Consultant for Industry Giants: Provided consultancy services to globally recognized brands across media, entertainment, and technology sectors, delivering innovative strategies that drive growth and engagement.
  • Innovator in Digital Platforms: Developed SuperBowl.com, a project that significantly enhanced the digital presence of the NFL during one of the most-watched annual sporting events in the United States.
  • Thought Leader: Recognized for his extensive knowledge of broadcast media, sports marketing, digital, and social media, contributing to multiple successful media strategies that cemented his reputation as a forward-thinking leader in the industry.

tags':['C-level entrepreneur','digital marketing expert','social media strategist','integrated marketing','business development','digital media innovator','P&L skills','broadcast media','sports marketing','Social TV','mobile marketing','wireless networks','media consultancy','Boston University','CEO Duration Media','CEO Social Summits','CEO Innovative Media Solutions','CEO Webspectator Corporation','Vice Chairman TVPlus','CEO Prolink Media','CEO Interactive Marketing'],

questions':['How did Andy Batkin's early experiences at Yahoo! shape his understanding of digital media and marketing?','What are some key strategies Andy Batkin employed to create 1,700 new sales relationships at Yahoo!?','Can Andy Batkin share insights on the evolution of sports marketing and its impact on digital media today?','What lessons did Andy Batkin learn from building and selling the first internet media rep firm to SOFTBANK?','In what ways has Andy Batkin utilized his education in communications from Boston University to inform his leadership style and strategic decisions in the media industry?','How has Andy Batkin’s work with high-profile companies like CBS and NBC Sports influenced the development of digital media strategies in the modern era?','What innovative tactics did Andy Batkin implement during the development of SuperBowl.com that could be applicable to new digital projects today?','How does Andy Batkin see the future of social media and digital marketing evolving over the next decade?']} ass

Highlights

Aug 16 · linkedin

The prestigious Digiday Technology Awards, recognizing the technology modernizing media and marketing, announced today that Duration Media LLC. is a finalist in the Best Sustainable Ad Tech Platform category. Our innovative ad tech called Sequency™ is the only sustainability solution that actually reduces carbon emissions versus selling offsets and has achieved tremendous traction with agency holding groups, brands, SSPs, DSPs and publishers. For the esteemed Digiday Awards jury panel to vote us a finalist is an incredible recognition for Sequency™ and helps to create even more awareness that our innovative ad tech is one of the top sustainability solutions in the digital advertising business.

Congrats to the whole Duration Media team! To find out more about Sequency™, please click here www.durationmedia.net

For more information about the Digiday Technology Awards, click this link https://bit.ly/3KCXc91

#DigidayAwards #sustainability #digitaladvertising #iab

Andy Batkin
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Location

Scottsdale, Arizona, United States