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Andy Binkley
Founder and CMO at Tourial
Andy Binkley is a professional with diverse experience in marketing and entrepreneurship. He currently holds the position of Executive Member at Pavilion, a role he has been in since March 2023.1
Career Highlights
Founder and CMO at Tourial: Andy Binkley is the Founder and Chief Marketing Officer (CMO) at Tourial.1 In this capacity, he likely plays a crucial role in shaping the company's marketing strategies and overall growth.
Previous Experience: Before his current roles, Andy worked as a Senior Marketing Manager at Gather from August 2017.1 This experience in marketing management has likely contributed to his expertise in the field.
Additional Roles and Activities
- Instructor in Marketing and related fields
- Runs SMB marketing growth workshops for the Junior League2
- Actively participates in Pavilion and HubSpot forums, providing advice to other professionals2
Education
Andy Binkley attended Indiana University Bloomington3, which has likely contributed to his professional background in marketing and business.
Professional Network
Andy is well-connected in his field, with over 500 connections on LinkedIn.3 His LinkedIn profile can be found under the username andy-binkley-80755a50, as mentioned in the query.
Andy Binkley's diverse experience in marketing, entrepreneurship, and his active involvement in professional communities demonstrate his expertise and commitment to the field of marketing and business growth.
Highlights
Marketers, I need your input.
Why don't your websites have any prompt based functionality yet?
The GenAI train has been going for a while now, but I haven't found hardly any websites (b2b or b2c) that are letting users input questions or keywords and responding with direct answers or direct navigation to the answer/info they're looking for.
What am I missing? Is it just slow to roll out or is the tech not there yet? Or is it a brand thing?
I know chatbots like Drift and Qualified are probably working on this, but I haven't seen much of it in the wild yet.
PS - that screenshot is from the chatbot of a $200 million martech company which is what made me think of this in the first place 🤡
It’s a bittersweet day. I’m moving on from Tourial. It’s been five incredible years, and for the last few months, I’ve found myself wanting to pursue other things while continuing to support them on the side.
My time at Tourial was amazing. For the last 5 years, I’ve managed or touched almost every part of the business. I taught myself to code and built v1 of the product. I came up with the name. I designed the logo. I built the website. I learned the finance and investing world. I ran demos and learned sales. I ran trainings and learned customer success. I learned how to coach and lead. I saw what it takes to create a product that customers love. I saw companies grow while using Tourial to help them. I learned how to position a product in an extremely competitive, fast growing market.
But the best part of the last 5 years? Meeting and connecting with hundreds (maybe thousands) of people in the tech space. On LinkedIn, at conferences, on sales calls, on customer calls, in communities, everywhere. Building a network and community of revenue folks has far and away been the most rewarding.
And when it comes to the Tourial team, both past and present, the biggest shoutout of all goes to you. I wouldn’t have made it 6 months had I not had an amazing team by my side. I met Jason Graub, my now CEO and co-founder, while working at Gather, and it was clear when we met that we were going to work together again in the future. And did we ever. Thank you Jason, and to the rest of the team over the years — thank you all.
Thank you to Brett Queener at Bonfire Ventures 🔥 for believing in me, Jason, and this category. Thank you to SaaSVentures.vc, TNT Ventures, Kyle Porter, Peter Kazanjy, Kris Rudeegraap, Kristin Hersant, Sydney Sloan, Sangram Vajre, David Lightburn, Teddy Helfrich, Tom Noonan, Ian Stribling, Kent Keirsey, Jonathon Graub, Charlie Nelson, Justin Keller, Aaron Janmohamed, Carter Severns.
And thank you to my incredible wife, Taylor Bayles, for putting up with me through these wild times ❤️ 🫶 You are literally the best.
So what’s next?! Well I might get going on another startup, but as of right now I plan to stay in the GTM world as part of another tech company’s marketing, growth, ops, or strategy team.
Feel free to send any opportunities my way! I don’t plan on taking much (if any) of a break :)
Or if anyone wants to team up on an idea (preferably an engineer), DM me, and let’s build something.
What’s next for Tourial?! I’m excited to announce that Jim Milton, one of our strategic advisors, will be leading our R&D team! 🔥 I believe Jim is the perfect guy to help us unlock serious new growth at Tourial (alongside Jason, who is 100% invested in our growth and success more than ever).
Final thoughts. If you’re a founder and need help with anything, DM me. If you’re thinking about becoming a founder but dk how to get started, DM me. If anyone needs anything where I can take my last 5 years of experience and help you out, DM me.
Cheers!
