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Andy Cunningham

Founder and President at Cunningham Collective, Best Selling Author

Andy Cunningham is the founder and president of Cunningham Collective, a marketing strategy firm specializing in positioning companies for success. With over 35 years of experience in marketing, branding, and communication, she has been instrumental in launching new technology categories and products, including the Apple Macintosh.

As an author of the Amazon best seller, Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, Andy shares her insights on positioning and gaining competitive advantage. She hosts the popular podcast Marketing Over Ice, where she discusses marketing strategies and industry trends.

Andy's expertise extends to advising startups on innovation and assisting publicly traded companies in communicating their value to stakeholders. She serves on several corporate boards, including MixR, Motiv Power Systems, Onclusive, Specialized Bicycle Components, Inc., and Woodward Communications, Inc. Her not-for-profit advisory roles include UNICEF, Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications, and ZERO1: The Art & Technology Network, an organization she founded in 2000.

In addition to her corporate and not-for-profit commitments, Andy is a trustee of The Aspen Institute and Menlo College. She is also an advisor to Traackr, a company specializing in influencer marketing software. With a background in journalism and integrated marketing communications, Andy has taught at various prestigious institutions including Harvard, Stanford, and Northwestern University.

An Aspen Institute Henry Crown Fellow, Andy is associated with elite professional organizations such as WPO, CEO, TED, and Women Corporate Directors. She resides in Sausalito on a boat with her husband Rand Siegfried.

Andy Cunningham's education includes a B.A. in English from Northwestern University and studies at Harvard Business School Executive Education. Over her career, she has held leadership roles at companies like Avaya, Bite, Rearden Commerce, and Citigate Cunningham. She has also been involved with organizations like the Silicon Valley Executive Network, SVEN Advisory Board, and the Interactive Media Festival.

Her diverse background, spanning from marketing and communications to board memberships and advisory positions, showcases Andy's multidimensional expertise in driving business success through strategic positioning, innovative marketing, and effective communication.

Highlights

Aug 27 · linkedin

Last year my book, Get to Aha!, was a Four Seasons Book Awards Grand Prize Winner. Today, it was featured in Times Square!

What a dream come true!

#marketing #author #marketingbook

Aug 16 · linkedin

Last night I had the pleasure of emceeing the launch event for Tone: The world’s first brain-responsive earbuds built for real-time sleep and energy enhancement. In honor of this remarkable product, we had my old friend Guy Kawasaki join us to discuss his new book: Think Remarkable. It was an amazing night celebrating a truly revolutionary product. Congratulations to Founder, CEO, and visionary, Jonathan Berent, on this exciting new chapter!

I will be placing my Tone order as soon as possible!

Tone is the first product from NextSense, Inc, a company dedicated to building intuitive biosensing technology to restore energy, joy, and purpose in daily life. McKinley Siegfried and I had so much fun working with these guys earlier this year and we can’t wait to cheer them on as they continue to succeed!

Andy Cunningham
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Location

San Francisco, California, United States