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Andy Davidson

co-founder at Map The Territory

Andy Davidson is the co-founder of Map The Territory, a consumer research studio specializing in designing and executing research projects that inform business strategies. With over 23 years of experience in understanding consumer behavior, Davidson has advised a range of businesses from startups to large corporations on effective consumer engagement strategies.34

At Map The Territory, Davidson focuses on creating impactful strategies based on qualitative and quantitative research findings. The studio has gained recognition for its innovative approaches to understanding consumer trust and advertising effectiveness in various media environments.23 Davidson's insights have been featured in discussions about the importance of context in advertising, particularly in how shared viewing experiences can enhance ad recall.12

Davidson's professional background includes extensive work in consumer research, where he has contributed to numerous projects aimed at improving brand perceptions and consumer trust metrics.34

Highlights

Mar 6 · thinkbox.tv
Room with the viewers: why advertising thrives in the living room
May 16 · youtube.com
Trust: more than a feeling - YouTube
Trust: more than a feeling - YouTube
May 16 · youtube.com
Trust: a panel discussion - YouTube
Trust: a panel discussion - YouTube
Don't write trust in media off as 'wokery', warns Peter Field
Don't write trust in media off as 'wokery', warns Peter Field

Related Questions

What inspired Andy Davidson to co-found Map The Territory?
What are some key findings from Map The Territory's studies on advertising effectiveness?
How does Map The Territory's approach differ from other consumer research studios?
What role does context play in the effectiveness of advertising according to Andy Davidson?
How has Map The Territory's research influenced advertising strategies?
Andy Davidson
Andy Davidson, photo 1
Andy Davidson, photo 2
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Location

Greater London, England, United Kingdom