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Andy Kutcher
New Orleans Marketing Professional, Digital & Social Media Specialist, Youth Volleyball Coach, Craft Beer Enthusiast
Professional Background
Andy Kutcher is a seasoned digital marketing professional with over a decade of richness in experience, having built a commendable career across numerous industries including hospitality, tourism, higher education, legal, medical, and food and beverage, among others. His diverse skill set has enabled him to excel in various roles that bridge marketing strategy and client engagement.
For six impactful years, Andy was part of FSC Interactive, an award-winning digital agency based in New Orleans. He began his journey there in 2009 as an Account Executive, gradually climbing the ladder to the role of Director of Social Media. His contributions have been pivotal in the success of multiple award-winning campaigns for prominent clients such as the New Orleans Tourism Marketing Corporation (now New Orleans & Company), Hotel Monteleone, and GoNOLA. In this role, he also gained hands-on experience as a member of the Social Media Command Center for significant events like the XLVII Super Bowl and the 2014 NBA All-Star Game, where he showcased his ability to manage high-pressure campaigns and curate real-time social media strategies.
In addition to his work at FSC Interactive, Andy took the helm as the Chief Marketing and Operating Officer at NOLA Distilling Company between 2015 and 2017. During this period, he was instrumental in guiding the start-up distillery through its infancy, handling a wide range of responsibilities from financial planning and preliminary marketing to facility buildout and contract negotiations. His extensive involvement ensured that NOLA Distilling established a solid foundation in both social media and traditional marketing channels.
Following his tenure at NOLA Distilling, Andy served nearly five years as the Digital Supervisor at DEVENEY, a fully integrated marketing agency with a powerful presence in both New Orleans and South Florida. In this capacity, he oversaw the entirety of the agency’s internal and client social media strategies, search marketing, email marketing, and web content, demonstrating his comprehensive knowledge of digital marketing practices.
Currently, Andy holds the position of Senior Manager of Social Media at New Orleans & Company, where he applies his rich experience to establish and drive the organization's social media strategy across all platforms. His current role is pivotal to the organization's marketing and communication objectives, ensuring a polished and engaging digital presence that resonates with both locals and tourists alike.
Education and Achievements
Andy has a solid educational background that complements his extensive professional experience. He completed his high school education at L.S. McGehee, a nurturing environment that laid the groundwork for his further studies. He then pursued a Bachelor of Business Administration with a focus on English and Jewish Studies at Millsaps College. This diverse academic background has significantly contributed to his effective communication skills and his profound understanding of business and marketing strategies.
In recognition of his hard work and dedication to his industry, Andy has been nominated for various awards, including being a finalist for the prestigious Ada Lovelace Women in Tech awards in 2019 and an alumna of the 2018 ADL Glass Leadership Institute program. These accolades highlight his commitment to advancing literacy and leadership within the tech community, showcasing his influence not only as a marketer but also as a community leader. As part of his ongoing dedication to education and mentorship, Andy serves as an alumni advisor for the Epsilon Chi Chapter of Tri Delta at Tulane University.
Volunteer Work and Personal Interest
In addition to his professional endeavors, Andy is deeply passionate about youth sports, particularly volleyball. He has nearly 15 years of coaching experience and co-founded an off-season volleyball program tailored for the youth of New Orleans. His commitment to mentoring young athletes reflects his dedication to community engagement and youth development. As a previous high school volleyball coach and an assistant club director at Pelican State Volleyball Club, he has made a significant impact on the lives of many young players.
Beyond the volleyball court, Andy is an advocate for social justice, environmental issues, and animal rights, demonstrating a multi-faceted personality that reaches far beyond his professional role. He is a firm believer in the interconnectedness of social responsibility and business practice, striving to incorporate values of empathy and ethics into his work. Additionally, he possesses a profound admiration for craft beer and spirits, further showcasing his appreciation for local culture and community.
In summary, Andy Kutcher combines extensive digital marketing proficiency with a rich background in community engagement, particularly through sports. His impressive career trajectory, marked by strategic roles in esteemed agencies and his commitment to social issues, paints a picture of a professional who is not only dedicated to the growth of brands but also the betterment of his local community. Connect with him on social media at @andyknola to learn more about his journey and insights in the world of digital marketing.
