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Andy Lark
Global CMO & CCO - Liven, Dubber, Xero, Foxtel, CBA, Dell, Sun + more. Chair Group Lark advising leading B2B, B2C, Web 3.0. NED & Advisor - Mercury, SLI, Fronde, Simple, Jiko, Liven. #1 selling author & speaker.
Professional Background
Andy Lark is a distinguished marketing leader and entrepreneur known for his groundbreaking contributions to various sectors, particularly in software as a service (SaaS) and digital marketing. With an illustrious career spanning over two decades, he has established himself as one of the foremost authorities in driving marketing strategies and digital transformations for some of the world’s leading companies. Andy’s remarkable journey commenced in his native Auckland, New Zealand, before evolving into a global narrative that has influenced countless organizations and industries.
A significant highlight of Andy's career was his role as the Chief Marketing and Business Officer at Xero, a cloud accounting software company recognized as one of the fastest-growing SaaS businesses globally. Under Andy's guidance, Xero garnered international acclaim, being named the world’s most innovative growth company by Forbes. His leadership at Xero involved developing strategies that not only enhanced the brand's visibility but also significantly elevated the company’s market position.
In addition to his tenure at Xero, Andy has successfully held senior executive positions at renowned corporations such as Dell, Sun Microsystems, and Commonwealth Bank, among others. These roles have equipped him with a profound understanding of marketing dynamics, enterprise growth, and customer engagement in both B2B and B2C environments.
Currently, as the Chief Customer Officer at Dubber, Andy leads marketing and digital strategies, focusing on driving engagement and creating value across multiple sectors including service providers, enterprises, small to medium-sized businesses (SMBs), and government agencies. His work at Dubber highlights his commitment to leveraging technology to enhance customer experiences and unlock new opportunities within the telecommunications sector.
Education and Achievements
Andy Lark’s academic background laid a solid foundation for his future pursuits. He holds a bachelor’s degree from the University of Auckland, where he studied Art History, Education, and English. His education instilled in him a rich appreciation for creative expression and communication, which he translates into his marketing and leadership initiatives.
In addition to his educational accomplishments, Andy is highly regarded in the industry and often appears in the Top 100 CMOs and digital leaders rankings. He is a prolific writer and the creator of one of the most-followed marketing blogs, The Daily Lark, where he shares insights, trends, and advice on effective marketing practices. His expertise also led him to co-author the New York Times and Amazon best-seller, Augmented, which further solidifies his status as a thought leader in the marketing landscape.
Andy’s accolades extend beyond his professional achievements; he is a passionate supporter of New Zealand and Australian entrepreneurs. His support for the entrepreneurial ecosystem has been recognized with prestigious awards, including the World Class New Zealander Award from the New Zealand Government and the Flying Kiwi Award on behalf of the New Zealand Hi-tech sector.
Board Memberships and Consultancy
Throughout his career, Andy has demonstrated an exceptional aptitude for strategic oversight and governance. He has held over 10 non-executive director roles, contributing to the growth and direction of various organizations including Mercury Energy, SLI Systems, and Fronde. His extensive experience in these roles confirms his expertise not only in marketing but also in strategic planning and corporate governance, allowing him to influence decisions at the highest levels.
As the founder and chair of Group Lark, a global consultancy, Andy focuses on driving brand transformation, digital engagement, and Web 3.0 initiatives for leading enterprises and countries. His work in raising hundreds of millions in investments and guiding multiple public listings highlights his capability as an innovator and strategist in the business realm.
Personal Life and Hobbies
Outside his professional commitments, Andy maintains a vibrant personal life filled with diverse interests. He is an avid sailor, finding joy in the thrill of competitive sailing, although he also enjoys a more relaxed approach to cycling. In addition to these hobbies, he is dedicated to writing, further showcasing his passion for storytelling and communication.
In conclusion, Andy Lark’s illustrious career is a testament to his unwavering dedication to excellence in marketing, digital transformation, and customer engagement. His extensive experience, combined with his passion for innovation and entrepreneurship, positions him as a leading figure in the global marketing landscape. As he continues to influence and inspire many through his work, writings, and strategic guidance, Andy Lark exemplifies the spirit of leadership and exceptional service in the rapidly evolving world of marketing and technology.
Highlights
It might just be me, but the one product AI appears to have made materially worse, as in, I am close to cancelling my subscription, is @Grammarly . Its become an intrusive, often wrong, and ineffective tool. Just me?
Ummm... yep... suffer from extreme tsundoku... https://t.co/nCtljuVXSw
