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Andy Mitchell
Head of Global Media Accounts at Facebook
Andy Mitchell is a senior digital media executive with extensive experience in marketing, business development, and strategic partnerships. He most recently served as the Head of Global Media Accounts at Meta (formerly Facebook) from April 2018 to April 2022.2
Career Highlights
Meta/Facebook Experience:: Andy had a long tenure at Facebook/Meta, spanning over 11 years in various roles:
- Head of Global Media Accounts (2018-2022)
- Director of News and Global Media Partnerships (2014-2017)
- Strategic Media and Platform Partnerships (2010-2014)
In his role as Head of Global Media Accounts, Andy led Meta's strategic engagement with top media companies across North America, Latin America, and EMEA. His responsibilities included overseeing partnerships across news, sports, and entertainment verticals, as well as global sales, product management, and virtual/augmented reality initiatives.2
Other Notable Positions::
- President and CEO, USA at Lega Serie A (April 2023 - Present)
- SVP, Partner Success and Sports Marketing at CLEAR (April 2022 - January 2023)
- VP, Business Development at The Daily Beast (March 2010 - October 2010)
- VP, Digital Marketing and Partnerships at CNN (2002 - 2009)
Education and Skills
Andy Mitchell earned a bachelor's degree in communication from the University of Georgia.1 His expertise includes digital marketing, team leadership, social media, business development, strategic partnerships, brand development, SEO, strategic communications, public relations, and content strategy.2
Recent Developments
In April 2023, Andy Mitchell was appointed as the President and CEO, USA for Lega Serie A, the top-tier Italian soccer league. This role is part of Serie A's efforts to expand its international presence and grow its product in the United States market.3
Andy Mitchell's career trajectory showcases his ability to navigate the evolving landscape of digital media, from traditional news organizations to social media giants and now into the world of international sports management.
Highlights
Today a new media rights deal for the US was approved. We're back on CBS/Paramount+ for two more seasons!
CBS has been a great partner to grow the profile of calcio (soccer in Italian) in the US and we are poised to expand our reach even further. This new deal marks the widest distribution in the US of Serie A, with more than 400 matches on Paramount+ and the most matches airing on broadcast television ever over the course of the deal, including on the CBS Television Network, as well as select matches on CBS Sports Network and CBS Sports Golazo Network.
The season kicks off Aug 17 and we have AC Milan touring the US starting next week, including a match against Manchester City on July 27 at Yankee Stadium.
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