Suggestions
Andy Paul
Achieve sales success without compromising your values 📕 Author of “Sell Without Selling Out” (Pre-Order Now) - Visit AndyPaul.com for Free Tools
Andy Paul is a renowned figure in the sales industry with a diverse portfolio of accomplishments. His popular podcast, 'Accelerate Your Sales,' was acquired by Revenue.io in 2020 and re-branded as 'Sales Enablement with Andy Paul,' serving as a source of inspiration for numerous sales professionals weekly. Andy is the author of two award-winning sales books, 'Zero-Time Selling' and 'Amp Up Your Sales.' He holds the impressive rank of #8 on LinkedIn's Top 50 Global Sales Experts list. With a stellar consulting background, Andy has worked with major corporations like Square, Philips, and Grubhub, solidifying his position as a prominent voice in the sales sector. Andy is associated with various organizations, including Sell Without Selling Out, where he serves as an author, and The Sales House, which he founded. Over the years, he has built a strong presence as an author, podcaster, speaker, advisor, strategist, consultant, and coach through his platform AndyPaul.com.
Highlights
“I know who I am when I see what I do.”
So, ask yourself.
When you see how you sell, who are you?
As a seller, that's your sales identity.
Everyone has a unique identity as a seller.
Whether you know it or not. Whether you want it or not.
Your sales identity is how your buyers experience the value of working with you.
If you asked your buyers they could tell you what your sales identity is.
“I know who I am when I see what I do.”
That's a challenge put to all of us by Herminia Ibarra, an author and professor at London Business School.
It's the challenge to examine who we are as human sellers and how we're perceived and received by buyers.
Which begs the real question: are you looking to see what you do?
Are you paying attention to how you are perceived by others?
Are you tracking the choices you make about how you interact with buyers and whether it has value for them?
"We learn who we are in practice, not in theory."
That's how David Epstein put it in his great book, Range, Why Generalists Triumph in a Specialized World:
We discover who we are through constant experimentation. And gathering feedback.
So, what's your sales identity today?
And what do you want it to be tomorrow?
