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Andy Sharkey

Director, Product Management at CafeMedia

Andy Sharkey is a Director of Product at CafeMedia with a focus on #adtech and #identity.

He has a background in technology and digital advertising, with experience at renowned companies such as Xandr, PubMatic, FreeWheel, Velti, and Comcast Spotlight.

Andy holds a B.A. in Government and History from Millersville University of Pennsylvania.

His professional journey has taken him from Sales Engineering roles to Product Management, showcasing his diverse skill set and adaptability.

Based in San Francisco, Andy has also worked in NYC and Philly, gaining exposure to different markets and environments.

Highlights

Mar 9 · linkedin

Excited to be working with Google to bring publisher first-party data to the programmatic open marketplace! Permutive tech is powering pubs to tap into demand with Google's Publisher Provided Signals (PPS) and Seller Defined Audiences (SDA), and pubs like TelevisaUnivison are leading the way.

Feb 8 · linkedin

Today we're announcing Permutive's partnership with Xandr, part of Microsoft Advertising! I'm excited about this partnership for two reasons:

  1. Xandr Invest (DSP) buyers are now able to directly target Permutive-publishers first-party data without the need for PMP / Deal IDs. "Buyers can forecast, target, optimize, report against segments, and change strategy mid-campaign within seconds rather than having to renegotiate access to targeted inventory with multiple publisher partners.”

  2. Xandr Monetize (SSP) buyers now have a "singular audience definition uniformly across publishers as opposed to going publisher by publisher individually."

The Xandr team has been fantastic to work with, and we're thrilled to be able to unlock this opportunity for our publisher and buyer partners.

#adtech #advertising #microsoft #data

Andy Sharkey
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Location

New York, New York