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Andy Theimer

Founder of FeedOtter and R1 Email Marketing Software

Andy Theimer is a seasoned entrepreneur with a focus on building SaaS software companies since 2004. In 2006, he co-founded Recipebridge.com to address the issue of finding quality recipes amidst a sea of results from major recipe sites. His innovative search engine revolutionized the way users discovered recipes from various sources. Subsequently, Andy created Blogesteem, which later transformed into GroupHigh, a blog database and real-time content search engine that catered to marketing professionals seeking specific blog content. GroupHigh, along with Trackr, played a pivotal role in shaping the influencer marketing software landscape by offering a comprehensive CRM for influencers. In 2018, GroupHigh was acquired by Mavrck, marking a significant milestone in Andy's career.

Amidst his GroupHigh journey, Andy founded FeedOtter to streamline content newsletter automation for marketing teams. Over time, FeedOtter evolved into a leading newsletter publishing platform utilized by renowned publishers such as Ziff Davis, Cleveland Clinic, and Inc Magazine. From basic RSS automation to a robust newsletter publishing tool, FeedOtter has emerged as a key player in the email and content integration space. In 2022, Andy ventured into developing an email visualization and collection tool to enhance the newsletter creation process for FeedOtter users, leading to the launch of R1 in 2024. Andy continues to explore the vast potential of R1 while actively engaging in innovative projects with FeedOtter, inviting others to join him on his entrepreneurial journey.

Highlights

Jul 17 · linkedin

Has anyone else noticed the decline in MailChimp's service quality recently? As a long-time supporter who proudly sported their t-shirt for years, I've been disheartened by the current state of affairs. The pricing, customer service – everything seems to be a -5/10 these days.

In light of this, I'm curious: What alternative email software are you recommending to friends seeking a simple, low-cost solution in 2024? #EmailMarketing #mailchimp

Apr 17 · linkedin

Sometimes eating your own "dogfood" doesn't work.

Today I notified users of my Gmail Template Plugin; Templatius that I am shutting the app down on May 1 after 6 years.

I use Templatius every-day to send business emails to customers and contacts.

I built it to mirror the awesome email template function of the old Goldmine CRM I used at my "real" first job in 2003.

I dialed in the website SEO

I dialed in the Chrome Extension Store SEO

I USE it every day...

But no one else does :(

2200 users in 6 years

$500/year in revenue

With a large amount of development work needed to keep it healthy its time to call it a day.

It makes me appreciate the 3x I have built something for myself and it has turned into a real business. I need to remember this more.

Andy Theimer
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Location

Manhattan, Kansas, United States