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Anete Lusina

Highlights

Sep 24 · twitter

I didn't think I'd convert to using an office walking pad, but what's the magic behind it?! I can focus on work more easily, and I barely notice the walking, even at a moderate pace. If I were watching Netflix and walking, I'd get bored and distracted SO quickly!

Aug 30 · linkedin

Ahhh... I saw such a good discussion either here or on X about being a generalist vs a specialist.

One user's comment really stuck with me. It was like, "Position yourself as a specialist, but be a generalist."

So, your positioning helps you attract the right client, but your experience as a generalist lets you use your many skills and expertise to deliver a great result.

Not only that, you can upsell and fill in gaps that the brand perhaps hadn't thought a single individual could cover. It's a win-win. 🤘

The client gets a freelancer that knows their sh*t and is flexible and proactive enough to move things forward, without always hitting the limits of their expertise. Meanwhile, freelancers get to build more solid long-term partnerships with clients because of their ability to deliver a range of projects.

Of course, this doesn't apply to every situation. Sometimes, you genuinely need a specialist, and that's that.

This week, I spoke to a potential client, and my expertise wasn't quite what they were after (they needed an experienced developer). We still agreed to keep in touch for any future projects that are less technical, but sometimes you really do need just that really niche, experienced pro.

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👋 I'm Anete — a creative B2B SaaS writer who nerds out on products so I can craft content that makes complex tools feel simple and accessible for users.

💁‍♀️ A strategic storyteller dedicated to long-term growth.

💌 If you need help creating documentation, case studies, community content, and blogs that speak directly to your users and drive action, let's connect!

Related Questions

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