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Angela Blanch
Strategy - CX - Insights - Marketing - Communication
Professional Background
Angela Blanch is a highly experienced leader renowned for her expertise in strategy, customer experience improvement, and product development within large, complex organizations. Currently, she serves as the Head of Membership Strategy at RACQ, where she has played a pivotal role in transforming the way the organization engages with its members. Through her leadership, Angela developed the innovative Voice of Member program, which successfully delivered RACQ's first Net Promoter Score (NPS). This crucial metric not only informed the organization's understanding of member satisfaction but also helped drive improvements in member interactions and engagement.
In her capacity at RACQ, Angela has collaborated closely with the Group CEO, managing both board and executive communications. She has provided invaluable advice and support during the onboarding process of RACQ Bank, ensuring that strategic initiatives align seamlessly with overarching organizational goals. Before taking on her current role, Angela excelled as the Manager of Group Strategy, where she was instrumental in drafting the first strategic plan for RACQ. This strategic insight significantly enhanced the understanding of the business strategy among employees, elevating comprehension levels from 30% to a remarkable 80% within a year.
Angela’s career began in the fast-moving consumer goods (FMCG) sector, where she honed her strategic thinking skills and developed a customer-centric approach that focuses on agility. She successfully launched a new premium lavatory care segment, achieving a remarkable turnaround by reducing delivery times by two-thirds. Following this achievement, Angela was promoted to the United States office of Reckitt Benckiser, a global consumer goods company, to oversee the US air care portfolio. Here, she spearheaded innovation efforts for the region, and her initiatives led to reduced lead times and costs on a global scale, resulting in a 25% increase in sales.
Angela's career trajectory demonstrates her unwavering commitment to driving organizational success through strategic insights and a deep understanding of customer needs. Her extensive background across various roles in marketing and brand management showcases her ability to foster innovation and enhance customer experiences.
Education and Achievements
Angela Blanch's educational foundation is as impressive as her professional accomplishments. She obtained a Graduate Diploma in Business Administration with a focus on Marketing, achieving a distinction from Queensland University of Technology. Additionally, she earned a Bachelor of Business with a specialization in Communication and Public Relations from the same esteemed institution. This solid academic background has equipped Angela with the knowledge and skills necessary to thrive in leadership roles throughout her career.
Her notable achievements are not only a testament to her capabilities as a leader but also highlight her dedication to fostering a culture of continuous improvement within organizations. By establishing key metrics like Net Promoter Score and enhancing strategic comprehension among employees, Angela has significantly contributed to her organizations’ growth and member satisfaction.
Achievements
- Head of Membership Strategy at RACQ, leading the development of the Voice of Member program and achieving the first NPS scores for the Group.
- Manager of Group Strategy at RACQ, where she drafted the first strategic plan and significantly increased strategic comprehension among staff by 50%.
- Global Innovation Lead at Reckitt Benckiser, where she reduced lead times and costs for global innovation projects and achieved a 25% growth in sales for the US air care portfolio.
- Innovative Launches in the FMCG sector, notably the launch of a premium lavatory care segment that dramatically reduced delivery times.
- Diverse Cross-Functional Experience in brand management, marketing communication and strategy development across reputable organizations, underscoring her adaptability and strategic mindset.
