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Angela Hursh
Senior Engagement Consultant at NoveList and Library Marketing Advocate
Professional Background
Angela Hursh is an accomplished Senior Engagement Consultant for NoveList, a company renowned for its dedication to aiding libraries in connecting books to readers through innovative and effective marketing strategies. With a vibrant career spanning over two decades, Angela has strategically combined her expertise in broadcasting and her passion for library marketing to create a significant impact in the field of library engagement.
Before joining NoveList, Angela spent nearly seven years as the Marketing Content Team Leader for the Public Library of Cincinnati and Hamilton County, where she developed targeted marketing strategies that not only highlighted library resources but also enhanced community engagement. Her extensive background as an Emmy-award-winning broadcast TV journalist further fortified her skill set, giving her a unique perspective on how to effectively communicate and market library services to diverse audiences.
At NoveList, Angela focuses primarily on building the marketing capacity of libraries through the design and delivery of professional development courses that empower library staff. These courses, available at learnwithnovelist.com, are aimed at instilling confidence and strategic skills in library marketing, catering to the unique challenges and opportunities that libraries face today. Additionally, she plays a crucial role in advising clients of the LibraryAware product, helping them refine their marketing strategies and enhance the effectiveness of their promotional campaigns.
Education and Achievements
Angela's academic journey began at Bowling Green State University, where she studied Telecommunications and Broadcast Journalism. This education served as a solid foundation for her future endeavors in both television journalism and library marketing. Her impressive career includes earning accolades for her work in broadcast journalism, including an Emmy award, which stands testament to her proficiency in storytelling and content creation.
Beyond her career in library marketing, Angela is an active contributor to the library community. She launched the well-regarded blog SuperLibraryMarketing.com in 2015, where she shares expert insights and practical promotional strategies for libraries across the globe. Through this platform, Angela empowers library professionals, providing them with in-depth articles and valuable tips that can be implemented in their marketing efforts.
Angela is also the host of "The Library Marketing Show" on YouTube, a weekly series designed to answer viewer questions and deliver quick tips that simplify the complexities of library marketing. Her engaging presentation style and wealth of knowledge have made her a trusted resource within the library community.
Speaking Engagements
Angela has had the privilege of sharing her expertise with audiences at various esteemed conferences and organizations worldwide. Her speaking engagements include notable events such as the Library Marketing and Communications Conference, Ohio Library Council Annual Conference, and New England Library Association Conference. She has also contributed to international events such as the Edge Conference for the City of Edinburgh, Scotland Council and has shared her insights with libraries in New South Wales, Australia. Her presentations are always well-received, and she is known for providing actionable takeaways that attendees can employ in their own libraries.
Community Involvement
In addition to her professional accomplishments, Angela is committed to enhancing her local community. Notably, she served as chair of Citizens for Finneytown Schools, the political action committee that successfully passed a significant bond issue to fund the construction of two new schools in Finneytown, Ohio. Her dedication to her community extends beyond her professional life and showcases her passion for education and community betterment.
Overall, Angela Hursh’s career is characterized by her unwavering commitment to improving library marketing and engagement through innovative strategies, professional development, and community involvement. She continues to inspire library professionals while serving as a valuable resource for effective marketing techniques in the ever-evolving library landscape.
