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Angela Ojeda

Senior Director, Consumer Insights at Nick Animation Studios

Angela Ojeda is a seasoned consumer insights professional with 20 years of experience in translating insights into successful concept and content proposals for brand strategy, product development, and marketing communications.

She has a strong background in influencing toys and entertainment for various age groups, consistently delivering actionable results while managing project timelines and budgets.

Angela possesses excellent collaborative skills, with a proven ability to communicate consumer perspectives and build consensus with global cross-functional teams.

Her specialties include project management, new product development, consumer behavior, market research, data analysis, brand strategy, customer profiling, content testing, and cross-cultural collaboration.

Angela holds a B.S. in Business Administration from the University of California, Riverside, and has studied in programs such as the Riordan Fellows Program at UCLA and Associate of Science in Business at Antelope Valley College.

Her professional experience includes roles such as Senior Director and Director of Consumer Insights at Nickelodeon, Senior Manager of Global Consumer Insights at Fisher-Price, and various positions at Mattel, Inc. in consumer insights and product planning.

Additionally, Angela has worked in strategic planning and consumer relations roles at Nissan North America, Inc., research and development at Diagnostic Products Corporation, and as a General Motors Marketing Intern at EdVenture Partners.

Angela Ojeda
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Location

Glendora, California, United States