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Angela Schaeffer
Vice President for Communications and Marketing at Trinity College
Professional Background
Angela P. Schaeffer is a seasoned strategic communications professional with nearly two decades of experience in higher education, complemented by a robust foundation in journalism. Angela's extensive career has been characterized by her unwavering commitment to the art of storytelling, media relations, and integrated marketing. Her unique blend of skills has allowed her to build diverse partnerships and lead teams effectively, all in pursuit of a shared mission within educational institutions.
Angela serves as the Vice President for Communications and Marketing at Trinity College in Hartford, where she spearheads innovative communication strategies that effectively convey the college's mission and values. Her tenure at Trinity is marked by the cultivation of a strong, recognizable brand that resonates with students, parents, alumni, and faculty alike.
Prior to her role at Trinity College, Angela made a significant impact at Williams College, first as the Director of Communications and subsequently as the Chief Communications Officer. In these positions, she was responsible for overseeing the college's internal and external communications, enhancing media relations, and ensuring that the college's stories were effectively shared across various platforms.
Angela’s professional journey also includes impactful roles at Johns Hopkins University, where she held multiple positions including Writer and Editor, Assistant Director of Communications, and Director of Communications and Marketing. Her comprehensive experience at Johns Hopkins equipped her with the insights and skills necessary to navigate the complexities of communication in academia.
Before her focus on higher education, Angela pursued her passion for journalism early in her career, serving as a reporter for reputable publications like The Washington Post and The News & Observer. She also contributed as a correspondent for the Philadelphia Media Network, covering a wide range of stories that demanded thorough research, compelling writing, and a nuanced understanding of the communities she served.
Education and Achievements
Angela's academic credentials set a strong foundation for her illustrious career. She began her higher education journey at Dickinson College, where she likely cultivated her passion for storytelling and the written word. She then pursued a Master of Science in Journalism at Columbia University's Graduate School of Journalism, one of the most prestigious journalism schools in the country. Here, Angela honed her writing and communication skills, gaining the expertise that would serve her well throughout her career in both journalism and strategic communication.
Throughout her career, Angela has developed strong relationships with media outlets and has been recognized for her ability to craft compelling narratives that elevate the profiles of the institutions she represents. Her work has not only enhanced visibility for her institutions but has also contributed meaningfully to the broader conversations surrounding higher education today.
Achievements
Among Angela's numerous achievements, her focus on powerful storytelling stands out as a defining element of her work. She has a knack for transforming complex concepts into accessible narratives that resonate with diverse audiences, making her a sought-after leader in communications. Angela is known for her success in leading teams to develop multi-faceted marketing initiatives that align with institutional goals while promoting engagement and community involvement.
At Trinity College, under Angela's leadership, the communications team has launched campaigns that have significantly increased awareness and pride among both current students and alumni, ultimately driving enrollment and support for the college’s mission. Angela’s ability to leverage digital media and traditional communication channels has proven invaluable in achieving the college’s communication objectives.
During her time at Williams College, Angela played a pivotal role in developing advanced communication strategies that not only enhanced the college's visibility but also reinforced its commitment to diversity, equity, and inclusion. Her efforts were instrumental in shaping the college's narrative in a rapidly changing educational landscape.
In her earlier roles at Johns Hopkins, Angela's contributions to communications and marketing strategies were fundamental in elevating the university’s public profile and attracting a wide range of support and involvement from alumni, prospective students, and stakeholders.
In summary, Angela P. Schaeffer is an accomplished strategic communications professional whose impressive career in higher education is underscored by her rich background in journalism. Angela's dedication to storytelling, integrated marketing, and building partnerships is evident in her successes and the continued positive impact she has on the institutions she serves. Her educational background, combined with her extensive professional experience, positions her as a leader in the field of communications within the higher education sector.
