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Angela Woo

Founder | Strategist | Insights Driven Expert

Angela Woo is the Founder and CEO of Woo Brand Research, a company specializing in market research and strategic insights.12 With over two decades of experience in the research industry, she is recognized as a brand strategy and communications expert.2

Professional Background

Angela Woo has established herself as a consumer insights expert and strategist.1 Her career spans more than 20 years in the research industry, during which she has focused on uncovering intelligent shopper insights.2 Prior to founding her own company, she held senior roles in well-known research companies such as Hall & Partners and Lieberman Research.

Expertise and Approach

As the leader of Woo Brand Research, Angela is known for:

  1. Relentlessly pursuing market research and strategic insights to help clients make vital business decisions.1
  2. Championing the positive impact of market research insights on business outcomes.1
  3. Applying research findings across various industries, including consumer packaged goods, high tech, and gaming.1

Thought Leadership

Angela Woo is a member of the Forbes Agency Council, where she contributes her expertise on various topics.3 Some of her published articles include:

  • The impact of life-altering events on consumer values and beliefs
  • Mapping the metaverse and its implications for brands
  • The pandemic's influence on Gen Z and brand connections1

Through her work and thought leadership, Angela Woo demonstrates a commitment to leveraging research and data to drive long-term strategy and growth for businesses across different sectors.1

Highlights

Sep 27 · linkedin

Consumers are putting themselves and their emotional needs first this holiday season. Here is our latest work with the amazing team at Vox Media about what marketers need to be prioritizing this year.

https://lnkd.in/g97GSEjD

2022 has marked another unprecedented year of challenges – just as we were getting comfortable with Covid-19, we saw a resurgence of new variants alongside an unstable economy, political unrest, global tensions and concerning social issues. But even against this complicated backdrop, consumers will not be held back this holiday season.

Regardless of Covid concerns, consumers will do everything they can to spend time with loved ones. Amidst inflation, gift-giving will carry on as people build budgets and find deals to ensure they can find the perfect gifts. And in addition to choosing the perfect gifts, consumers will be selective about the brands they buy. While the holidays typically place a spotlight on being selfless, after a rough couple of years, consumers will put their wants and needs first and do whatever they can to maximize their own personal joy this holiday season.

#marketing #holidaymarketing #insights #mrx #marketers

https://lnkd.in/g97GSEjD

Dec 1 · linkedin

Excited to share my insights on how brands can start thinking about the metaverse.

We have entered the era of the so-called metaverse, in which our virtual and physical realities converge in a new, blended physical and digital world. Read more: https://hubs.li/H0__gHj0

#marketing #metaverse #branding #brandstrategy #mrx #forbes #digital

Related Questions

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Angela Woo
Angela Woo, photo 1
Angela Woo, photo 2
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Location

Los Angeles, California, United States