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Angelina Eng

💫VP Measurement, Addressability & Data Center, IAB | ~30 years in media planning & buying, thought leadership, AdTech, analytics, ad ops and strategy | Former ad agency & brand marketer executive

Angelina Eng is the Vice President of Measurement, Addressability, and Data Center at the Interactive Advertising Bureau (IAB), a position she has held since February 2020. In this role, she collaborates with various stakeholders in the advertising ecosystem, including advertisers, publishers, and data companies, to address challenges in measurement and attribution in digital media and marketing.12

Professional Background

Eng has extensive experience in digital advertising, having started her career in 1994. Before joining IAB, she served as the Executive Director of Data Marketing Solutions at Morgan Stanley, where she was responsible for designing media performance reports and managing a team of over 30 digital media operations personnel.1 Her previous roles also include positions at Dentsu Aegis Network and Modem Media, where she oversaw media planning and digital campaign implementations for notable clients across various industries.1

Key Contributions

Eng is recognized for her insights into the evolving landscape of digital advertising measurement, particularly in light of privacy concerns and the decline of third-party cookies. She emphasizes the need for standardized metrics across platforms to facilitate better comparisons and insights.2 Eng is also involved in initiatives to enhance transparency and assurance in data practices within the industry, advocating for stronger relationships between buyers and publishers to improve user experiences.2

Industry Impact

Eng's work at IAB includes leading discussions on measurement challenges at industry summits and contributing to reports that guide companies on navigating compliance with evolving privacy regulations. She has been instrumental in promoting collaboration among industry players to develop innovative solutions that address current measurement issues.23

Overall, Angelina Eng's leadership at IAB reflects her commitment to advancing measurement standards and practices in the fast-changing digital advertising environment.

Highlights

Sep 12 · linkedin

I reflect on my personal and career journey after 9/11—a story of resilience, family, and finding strength in the face of challenges. Each setback led to new opportunities, growth, and hope. 💪✨

Also, exciting news! A fantastic opportunity at the #IAB for a Director, Media Center is now open! While I'm not the hiring manager, I encourage you to check it out. If you're interested or know someone who is, click the link: https://lnkd.in/ec5rVKju 🚀

#careerjourney #resilience #newopportunities #9/11 #IAB #digitalmedia #jobopportunity #leadership

Sep 11 · linkedin

#IAB has some exciting projects underway with more initiatives planned for 2025! If you're keen on contributing to industry standards, best practices, and playbooks, we invite you to get involved.

While most groups are exclusive to IAB members, a few are open to non-members. Committees and working groups are solely for IAB members, whereas task forces are open to all, with approval required for companies operating in the US.

I am spearheading various groups:

  • Attention Task Force: setting industry standards in partnership with Media Rating Council
  • Terms & Conditions Task Force: establishing comprehensive digital advertising contract terms for platform agreements, programmatic buys, and maybe even updating of current Ts&Cs!
  • Digital Invoicing Working Group: defining standardized API requirements for billing
  • New Ad Portfolio Creative Standards & Specs: exploring new ad sizes and specs
  • Made for Advertising Guidelines for Publishers: minimizing miscategorization risks for publishers

Jeffrey Bustos leads AI-related and retail / commerce media groups. Matt Shapo heads Audio/Podcast initiatives.

Interested? Click here for more details: https://lnkd.in/eQJpesp3

Find out if your organization is an IAB member: https://lnkd.in/edTg4_6A

Related Questions

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Angelina Eng
Angelina Eng, photo 1
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Location

New York City Metropolitan Area