Sign In

Angie Frazier

Director of Marketing and Communications at Prime 8 Consulting

Professional Background

Angie Frazier is a seasoned professional with over 20 years of experience in B2B marketing transformation, primarily within the dynamic environment of the world’s largest software company, Microsoft. Her extensive career encompasses diverse roles that have honed her expertise in marketing strategy, planning, and execution, as well as marketing automation. Angie specializes in utilizing Microsoft Dynamics 365 for Marketing, applying Account-Based Marketing (ABM) strategies, and executing marTech planning and implementation. As a versatile modern marketing leader, she blends technical acumen with business transformation, leveraging her skills to drive measurable results and foster sustainable business solutions.

Throughout her impressive career, Angie has served in pivotal marketing roles, including her current position as Director of Marketing and Corporate Communications at Prime 8 Consulting. Her past assignments at iSoftStone and PFL.com as Director of Marketing and Director of Partner Marketing respectively, granted her unique insights into global marketing dynamics. Angie's tenure at Microsoft involved numerous influential roles, where she collaborated on projects that significantly enhanced marketing capabilities and elevated the brand’s performance in competitive markets.

Angie's multifaceted approach allows her to address complex challenges in the marketing sphere, utilizing collaborative and entrepreneurial tactics that not only aim for fast results but also focus on creating efficient and enduring solutions for businesses. Her capacity to lead marketing initiatives that integrate with product management demonstrates her well-rounded understanding of both marketing and technology, positioning her as a valuable asset in any organization.

Education and Achievements

Angie holds a Bachelor's degree in International/Global Studies from Wichita State University, where she developed a strong foundation in understanding global markets and cultural dynamics. This educational background continually informs her strategic approaches in the ever-evolving landscape of business and marketing. Additionally, she has studied nutrition therapy, broadening her expertise and showcasing her commitment to holistic approaches in both professional and personal growth.

Angie's professional journey has seen her undertake numerous consulting assignments that have harnessed her talents in marketing and product management at Microsoft Corporation. Her roles spanned various departments and initiatives, including Bing Digital Marketing, Windows Marketing Business Group, and Developer Platform Evangelism, where she contributed to both product marketing and broader corporate strategies.

Her journey through a blend of managerial and consulting roles has produced a wealth of significant achievements, showcasing her ability to create campaigns and strategies that not only succeed but excel in both B2B and B2C environments.

Achievements

  • Transformation Expertise: Successfully led B2B marketing transformations at Microsoft, influencing company strategies and implementation processes that resulted in enhanced market performance and brand positioning.
  • Strategic Leadership: Recognized for her strategic leadership capabilities, Angie has been pivotal in executing multi-channel marketing initiatives that incorporate cutting-edge technology and serve diverse clientele across industries.
  • Marketing Automation Innovator: As a marketing automation expert, Angie has successfully implemented Microsoft Dynamics 365 for Marketing, streamlining marketing processes and enabling data-driven decision-making that empowers teams and maximizes ROI.
  • Global Marketing Initiatives: Chaired and coordinated numerous global marketing strategies during her tenure at Microsoft, leveraging market insights to drive effective marketing campaigns tailored to specific international markets, thereby enhancing overall awareness and engagement.
  • Collaborative Environment Builder: Known for fostering a collaborative atmosphere in her teams, Angie empowers individuals to contribute to creative solutions, cultivating an environment where innovative ideas flourish, and efficiency becomes a hallmark of operations.

tags':['B2B Marketing','Digital Marketing','Marketing Strategy','Marketing Automation','Microsoft Dynamics 365','Content Strategy','Partner Marketing','Global Marketing','Product Management','MarTech Implementation','Strategic Leadership'],

questions':['How did Angie Frazier develop her expertise in B2B marketing transformation at Microsoft?','What innovative strategies has Angie implemented to drive digital marketing transformation?','Can Angie share insights into her experience working with Microsoft Dynamics 365 for Marketing?','How has Angie’s background in International/Global Studies influenced her marketing strategies?','What are some of the most significant marketing campaigns that Angie

Highlights

Aug 27 · linkedin

🌟Are revenue opportunities hiding in your content? 🌟

In this article, I talk about how aligning your content strategy with the digital buyer’s journey can transform your brand into a revenue-generating engine.

💡 Discover actionable strategies to fuel your growth—don’t just create content, use it to drive measurable results!

#ContentMarketing #DigitalMarketing #B2BMarketing #RevenueGrowth #CMO

Angie Frazier
Add to my network

Location

Bellevue, Washington, United States