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Angie Lawing
Marketing Communications Executive, Film/Video Producer
Professional Background
Angie Lawing is a distinguished strategist and creative executive known for her ability to seamlessly align the business and creative realms to drive impactful marketing communications. With an unwavering passion for storytelling, Angie has dedicated her career to helping clients express their identity and grow their brands. Currently, she is not only consulting with various businesses but is also in active development of a feature film, showcasing her versatile talents within the industry.
As the Managing Director of Spoke Marketing, Angie has played a pivotal role in the agency's impressive growth. Leading the account and strategy teams, she has fostered an environment that prioritizes client satisfaction, an ethos that resonates throughout the company’s culture. Under her leadership, Spoke achieved an impressive accolade of being named on the Inc. 5000 list of fastest-growing companies for three consecutive years, a testament to her strategic insight and commitment to excellence.
Before her time at Spoke Marketing, Angie co-founded and led Mercury Labs, a cinema and communications enterprise. Over a remarkable span of 14 years, she oversaw its evolution from a post-production facility in bustling Los Angeles to a prominent mid-sized production and public relations agency based in the Midwest. Her journey in this role reflects her adeptness at navigating the complexities of the media landscape, demonstrating her strategic mindset and dedication to innovation in the field of marketing and communications.
In her capacity as a filmmaker, Angie has a keen ability to tell compelling stories that resonate deeply with audiences. She believes that effective storytelling is crucial for companies to articulate their brand messages. With a portfolio that includes the production and writing of hundreds of television episodes, commercials, corporate videos, and broadcast pieces, Angie’s work has consistently focused on translating her clients’ core identity into engaging narratives that captivate audiences and foster meaningful connections.
Education and Achievements
Angie holds a Bachelor of Arts degree in Film and French from The University of Kansas, where she honed her artistic and analytical skills. This educational background laid the foundation for her successful career in the creative industries. Her learning journey has equipped her with a unique perspective, blending cinematic storytelling with strategic marketing principles, and this duality enhances her effectiveness as a creative leader.
Throughout her career, Angie has been involved in a multitude of notable organizations. As a formerly serving Editor in Chief at AdSaint, she played a critical role in shaping the editorial content strategy and ensuring high-quality, relevant output for the publication. Her multifaceted experience also includes her role as Chief Executive Officer at Mercury Labs, where her comprehensive understanding of video production and public relations propelled the company forward.
Angie's experience as a Media Relations Specialist at PR consultancy MS&L, as well as her position as Senior Account Executive at Manning Selvage and Lee (MS&L)/DMB&B, allowed her to refine her skills in client management and corporate communications, further solidifying her expertise in the marketing realm.
Achievements
Angie’s professional journey is marked by numerous achievements that testify to her leadership skills and innovative mindset. Spoke Marketing’s recognition on the prestigious Inc. 5000 list three years in a row exemplifies her ability to galvanize teams towards achieving exceptional growth results. At Mercury Labs, Angie’s vision and strategic direction transformed the agency into a well-respected player in the production and PR sectors.
As a filmmaker, her extensive work on various forms of media, including commercials and corporate videos, speaks volumes about her storytelling prowess. Each project she undertakes not only conveys strong narratives but also encapsulates the values and messages of the brands she represents, proving her commitment to excellence in every aspect of her work.
Angie Lawing stands as a beacon of creativity within the marketing and communications industry. With her combined skills in strategy, storytelling, and client relations, she continues to make significant contributions to the field while inspiring others to find their unique voices in business and creativity.
tags':['strategist','creative executive','marketing communications','feature film development','Managing Director','Spoke Marketing','co-founder','Mercury Labs','filmmaker','storytelling','television episodes','commercial production','public relations agency','media communications','University of Kansas','B.A. in Film','editorial strategy'],
questions':['How did Angie Lawing develop her expertise in marketing communications?','What inspired Angie Lawing to transition from a production facility to a mid-sized agency?','Can Angie Lawing share insights from her experience with the Inc. 5000 fastest-growing company award?','How does Angie incorporate storytelling into her marketing strategies for clients?','What motivates Angie Lawing in her work as a filmmaker and marketing strategist?'],
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.