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Angshuman Bose
Program Manager, Design & Product at Ola (ANI Technologies Pvt. Ltd)
Professional Background
Angshuman Bose is an experienced marketing and branding professional, whose career spans several well-regarded organizations within the advertising and product management sectors. Currently, he serves as a Program Manager for Design & Product at Ola, a prominent entity in the ride-hailing and mobility sector (ANI Technologies Pvt. Ltd). This role showcases his expertise in overseeing product development and design in a fast-paced environment, where he is tasked with ensuring that branding resonates effectively with consumers while aligning with overall business goals.
Prior to joining Ola, Angshuman held various key positions that honed his skills in brand management and strategic communications. He was integral to the success of several marketing campaigns at Leo Burnett Orchard, where he began his career and progressed from being a Summer Intern to a role in Account Management. His tenure at Leo Burnett Orchard is marked by a commitment to innovative advertising strategies that bolster client brands and engage target audiences.
Angshuman also contributed to Thousand Suns Advertising, where he focused on strategy and account management, underlining his ability to cultivate beneficial client relationships and deliver optimal advertising solutions. His experience as a Marketing Manager at CavinKare further solidified his expertise in brand development, where he was responsible for promoting a diverse product portfolio in the competitive FMCG market.
In addition to these roles, Angshuman's early experiences include positions such as Marketing Consultant at LifeLine Foundation Kolkata and various internships at Leo Burnett Orchard. His strategic mindset is complemented by a foundation in management, as evidenced by his early role as a Management Trainee at Corporate Relations. This multifaceted background allows him to approach branding with both a creative and analytical perspective, making him a valuable asset in any marketing team.
Education and Achievements
Angshuman Bose began his academic journey with a Bachelor's in Business Administration, specializing in Marketing from George College in Kolkata. His education laid a solid groundwork in fundamental business principles, marketing strategies, and consumer behavior. Recognizing the need for further specialization in his field, he pursued an MBA in Communication Management and Marketing from the prestigious Symbiosis School of Media and Communication in Bengaluru. This advanced education not only deepened his understanding of marketing dynamics but also provided him with the tools to analyze and implement effective communication strategies across various media platforms.
His educational background, complemented by professional experiences, has equipped him with a comprehensive knowledge of both traditional and digital marketing landscapes, allowing him to navigate the complex branding requirements of modern enterprises.
Achievements
Throughout his career, Angshuman has achieved remarkable milestones that reflect his dedication and passion for marketing and brand management. His work has positively impacted numerous brands, enhancing their market presence and fostering consumer loyalty. As a Program Manager at Ola, he has played an instrumental role in developing unique product features that not only cater to customer needs but also enhance the overall brand image.
His previous roles at Leo Burnett Orchard allowed him to work on high-profile campaigns that received recognition for their creativity and effectiveness. Additionally, his tenure at CavinKare saw him contribute to the launch and promotion of several successful products, further showcasing his ability to merge strategic planning with practical execution.
Angshuman’s participation as a General Secretary and head in various organizations, such as Part Time Lovers and Whole9yards, underline his leadership capabilities and commitment to teamwork. These experiences have further enriched his skills in communication, production management, and strategizing effective marketing plans.
In conclusion, Angshuman Bose's journey through the spheres of marketing and branding is characterized by a relentless pursuit of excellence and a willingness to embrace new challenges. With each role he has undertaken, he has not only contributed to the brands he worked with but has also guided them on their growth trajectory, helping them flourish in competitive market landscapes.
