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Anis Bennaceur
⚡️ Co-Founder and CEO at Attention | Clone your top sellers with AI (We're hiring 🚀)
Anis Bennaceur is the Co-Founder and CEO of Attention, an AI-powered sales assistant platform. He is a French-Tunisian entrepreneur based in New York City.1 Bennaceur's background includes:
- Education in math and statistics in France, followed by a Master's in Business.1
- Experience in investment banking, where he developed a strong work ethic.1
- Early involvement with Tinder, helping to grow the app in France.1
- Founded a startup called Mixer, a professional network for creatives, which he ran for six years before selling it in 2021.1
After selling Mixer, Bennaceur co-founded Attention with Matthias Wickenburg, a former competitor.15 Under his leadership, Attention has achieved significant milestones:
- Grew 10x in its first year.2
- Raised $3.1 million in seed funding.6
- Secured $14 million in Series A funding led by Alven.5
Bennaceur is known for his expertise in RevOps, enterprise selling, and growth hacking.3 He has been recognized by Forbes as one of the Top 33 AI founders.4
Highlights
⚡️ We just dropped Episode 7 of Pay Attention!
In this episode, I speak with Alex Vacca 🧠🛠️ from ColdIQ about best practices for succeeding at Top-of-Funnel.
A huge thank you to Alex, who shares his insights on topics such as:
🔮 The future of AI in sales ⚙️ Sales automation best practices ✉️ Tips for a successful outbound strategy And more...
Catch this episode LIVE NOW on Apple Music, Spotify, or your favorite podcast platform (also linked in the comments).
P.S. If you love what you hear, hit that subscribe button - new episodes with GTM legends are released weekly!
#Podcast #SalesLeadership #GrowthStrategies #TechSales #AI #PayAttention
😬 One of the things that sales leaders definitely struggle with is setting up the comp plan for their BDRs.
A lot of people get it wrong.
And getting it wrong will most likely mess up your system of incentives and get your BDRs to underperform.
I spent some time writing out ours deeply thinking about what I wanted to optimize for, and validated it with 5 sales leaders.
We created a nice system that incentivizes our BDRs to get as many qualified pipeline as possible. And it works so far! 🚀
But also, they're incentivized on the medium term (leads that close with great ACVs), and the longer term (through equity).
So this is how we pay Jake and Rory:
Base -> straightforward. It's a function of seniority and location.
Commission: this is the interesting part. Each company with less than $20k ACV counts as 1 lead Each company with a $20k-$30k ACV counts as 2 leads Each company with a $30k-$40k ACV counts as 3 leads Each company with a $40k-$50k ACV counts as 4 leads Each company with a $50k+ ACV counts as 5 leads
Commission per lead: $50 per lead generated. $120 per lead that progresses to a demo.
If over 110% quota achieved, qualified leads are paid $150 instead of $120.
Additional commission: 2% of the total deal value once the deal is closed. If over 110% quota is achieved, commission on deals is 4% instead of 2%.
Performance requirements: 50% of generated leads must be qualified (progress to demo).
Ramp: they need to get a minimum of 40 leads by month 4. And we actually expect them to outperform that quota by 150%.
Equity: they receive stock options. If they outperform their quota 3 months in a row by 200%, they get a one-time boost of an extra 33%+ of their stock options.
It could sound aggressive, with high rewards behind these targets, but so far it's working.
Am I missing anything? Would love to get your thoughts!
