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Anita Baggio

Expert Associate Partner at McKinsey & Company

Anita Baggio is a seasoned executive and expert in organizational transformation, currently serving as the Director of Culture & Change, ESG, and Transformation Office & Organization Development at Vibra, a position she began in October 2024.23 Previously, she was an Expert Associate Partner at McKinsey & Company, where she co-led culture and change initiatives in Latin America. Her work focused on driving large-scale transformations, enhancing enterprise performance, and improving organizational health through leadership development, mindset shifts, and cultural changes.1

Anita joined McKinsey in 2005 and worked across various offices in Madrid, Washington, D.C., and San Francisco before returning to Rio de Janeiro in 2017. Her projects included redesigning organizational structures for large companies, leading multiyear transformation journeys in sectors such as retail and consumer goods, and facilitating strategic workforce planning for public-sector organizations.1 She also directed McKinsey’s Change Leaders Forums and Change Accelerators in Latin America.1

Beyond her corporate roles, Anita has entrepreneurial experience, having co-founded organizations in Spain promoting social innovation during a three-year educational leave from McKinsey. She holds certifications as a team coach and completed an executive program on social entrepreneurship. Anita is multilingual, fluent in English, German, Portuguese, Russian, and Spanish.1

Highlights

May 14 · mckinsey.com
Personalizing change management in the smartphone era
Oct 7 · mckinsey.com
Organizations do not change. People change! - McKinsey & Company

Related Questions

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What are the main takeaways from Anita Baggio's work on organizational health in Brazil?
Anita Baggio
Anita Baggio, photo 1
Anita Baggio, photo 2
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Location

Rio de Janeiro, Rio de Janeiro, Brazil