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Anita Ball

Director of Income & Marketing at St. Oswald's Hospice

Anita Ball is the Director of Income and Marketing at St. Oswald's Hospice, located in Newcastle upon Tyne, England.12 She has over 17 years of experience working in the voluntary sector, specializing in income generation and communications positions.1 Her strengths lie in people management, strategic planning, and business development.1

During her tenure at St. Oswald's Hospice, Anita has:

  1. Successfully united all income-generating activities at the hospice
  2. Developed a cohesive strategy that has led to rapid growth and development
  3. Introduced new initiatives, including social enterprise models and expansion of income streams
  4. Significantly grown the retail sector and introduced e-commerce as a development stream1

Anita emphasizes the importance of connecting fundraisers with the hospice's work, ensuring they spend time with various teams to maintain motivation and commitment to the cause.1 She believes that seeing the direct impact of their work keeps staff engaged and helps with retention in the often transient field of fundraising.1

Her approach to leadership includes:

  • Encouraging calculated risk-taking
  • Pushing for continuous improvement
  • Focusing on controllable factors rather than external challenges
  • Fostering a deep connection between staff and the hospice's mission1

Anita considers her long-term work at St. Oswald's Hospice, including the growth and development of sustainable income streams, as the highlight of her career.1

Highlights

Jul 8 · stoswaldsuk.org
Meet our Hospice Management Team
Anita Ball, Director of Income and Marketing at St Oswald's Hospice
Anita Ball, Director of Income and Marketing at St Oswald's Hospice

Related Questions

What are Anita Ball's key achievements at St. Oswald's Hospice?
How has Anita Ball's strategy impacted the growth of St. Oswald's Hospice?
What challenges has Anita Ball faced in her role at St. Oswald's Hospice?
How does Anita Ball motivate her team at St. Oswald's Hospice?
What new initiatives has Anita Ball introduced at St. Oswald's Hospice?
Anita Ball
Anita Ball, photo 1
Anita Ball, photo 2
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Location

Newcastle upon Tyne, Northumberland, United Kingdom