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Anita Covelli

Making MarTech Partnerships Work

Anita Covelli is a seasoned marketing professional with over 25 years of experience in product, marketing, and alliances for various technology software and services companies.1 She previously held the position of Director, Strategic Partnerships in the Demand Generation Group at BDO Digital USA from March 2021 to April 2023.3 In this role, she focused on developing and managing strategic partnerships with major companies like Adobe, Oracle, Salesforce, and HubSpot.3

Currently, Anita Covelli is the Director of Partner Marketing at TechTarget, a position she started in August 2023.23 In this new role, she works with partner marketing leaders in B2B technology companies to provide insights on joint go-to-market strategies, trends, and best practices.3

Throughout her career, Anita has demonstrated expertise in:

  1. Building and managing strategic partnerships
  2. Developing joint go-to-market strategies
  3. Driving revenue growth through partner collaborations
  4. Creating and scaling partner programs

Prior to her roles at BDO Digital and TechTarget, Anita held positions such as VP of Alliances at DemandGen, Partner Development Director at Oracle, and Director of Product Strategy/Strategic Partnerships at ReadyTalk.3 Her experience spans across various aspects of marketing technology, showcasing her passion for connecting companies with solutions that drive growth and operational efficiency.1

Highlights

Nov 8 · bwgstrategy.com
B2B Demand Generation Strategies for Driving Growth and ...

Related Questions

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Location

Denver Metropolitan Area