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Anita S.
Mission-driven, Marketing & Development Leader, Writer & Storyteller #Electrification #ClimateChange #Sustainability
Anita Singha is a communications professional with an educational background in marketing and business management. She studied Communications at Sacramento City College and obtained a Bachelor of Arts degree in Marketing, Business Management, and Business Marketing at Golden Gate University. Throughout her career, she has held several leadership roles, including Donor Communications And Stewardship Manager at Sierra Club, Founder And Principal Freelancer at Nila Marketing, Senior Program Manager, Membership at California Academy Of Sciences, and Marketing Project Manager at Wells Fargo. Additionally, she has experience as a Production Manager, Retail Account Executive, Sales and Marketing Assistant, and Marketing Coordinator. Anita has a versatile skill set and expertise in channel marketing, direct response marketing, program management, donor communications, and event organizing.
Highlights
I feel electrified these past few weeks. The vibe shift was needed. I ended the week with a brand new battery storage system, SMUD calls it a virtual power plant. With this system I generate electricity from my rooftop solar array, and when there are peak energy events I can send it to the grid in CA to help reduce the strain. And in case of power outages, I will be able to power my whole house. I was able to afford this due to incentives from my utility and a federal tax credit. This system is the same monthly cost as my electric bill, and could be less when I sell electricity back to the utility.
So yes, I'm thrilled by the Kamala momentum because the other side is opposed to electrification, progress, and innovation. Not only is this my job, I also believe that this will help lower emissions, create jobs, and make electricity cheaper. I'm all abuzz about moving forward.
Check out if your utility has a program. Here is the info from SMUD. https://lnkd.in/gsTzdagg
I've had many conversations with friends and family who have been understandably concerned about whether California's electric grid can cope with heat waves, particularly with the increasing number of electric vehicles and electric appliances. I was pretty confident that our infrastructure could handle the energy load due to the various innovations and investments in battery storage and energy efficiency. We passed the test this month. That's great news!
"California’s power grid emerged from a nearly three weeklong record-setting heat wave relatively unscathed, and officials are crediting years of investment in renewable energy — particularly giant batteries that store solar power for use when the sun stops shining. “This was a good early test that we passed in very good shape,” said Elliot Mainzer, president and CEO of California Independent System Operator (CAISO), on Monday. “Investments in new clean energy and in dispatchable battery storage played a major role.”
CAISO last issued calls for voluntary conservation two years ago, during a 2022 bout of extreme heat. Since then, roughly 11,600 megawatts of new renewable energy sources have come onto California’s electricity grid. That includes 10,000 megawatts of battery power, enough to power 10 million homes for a few hours. California is now home to the most grid batteries in the world outside of China, Mainzer said. “Batteries performed very well in this event, they were charged and ready at the right times for optimization on the grid,” he added. “That made a big, big difference.”
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