Sign In

Anita Zielina

Media Executive - Leadership Development CUNY - News Product Alliance - Board Member

Professional Background

Anita Zielina is a highly accomplished leader in digital transformation and innovation, bringing over 15 years of executive experience in the fields of digital media, product management, and executive education. As the current Director of Strategic Initiatives at the Craig Newmark Graduate School of Journalism at CUNY, she plays a pivotal role in leading professional and executive education initiatives designed to nurture modern leaders. Anita specializes in a variety of programs that encompass critical areas such as leadership, revenue strategy, business innovation, product thinking, entrepreneurship, and innovation management.

Throughout her impressive career, Anita has held significant executive positions, including Chief Product Officer and Managing Editor Digital, where she has successfully managed multimillion-dollar budgets and led teams of over 100 talented professionals. Her strategic management skills and innovative approach have enabled her to transform organizations and empower a new generation of diverse leaders.

Education and Achievements

Anita possesses an extensive educational background that includes an Executive MBA from INSEAD, further enhanced by her participation as a Knight Fellow at Stanford University. She has also earned a Master of Law from the University of Vienna, reflecting her diverse academic interests and commitment to continuous learning. Additionally, she has completed various prestigious programs, including a Certificate in Strategy in the Age of Digital Disruption at INSEAD and a Certificate in The Hyper Island Way.

Notably, Anita has engaged in multiple fellowship programs, including her time as a Visiting Fellow at the Reuters Institute for the Study of Journalism. This combination of education and experience has equipped her with deep expertise in strategy, Design Thinking, AI in business, and agile product development, allowing her to deliver innovative solutions that meet the demands of the ever-evolving media landscape.

Achievements

Anita Zielina's professional accomplishments are extensive and impactful. Beyond her current role, she has served as a Corporate CxO Coach at INSEAD, demonstrating her commitment to guiding and shaping future leaders. As a member of the Board of Directors at both the Online News Association (ONA) and the Austrian Broadcasting Corporation (ORF), she advocates for media innovation and best practices in journalism.

Anita also previously held the position of Chair of the Board at the News Product Alliance (NPA), where she contributed to promoting collaboration and shared knowledge among professionals in news product development. In addition, her experience as a Learning Coach at INSEAD showcases her dedication to fostering growth in others, further solidifying her reputation as an inspiring advisor and leadership coach.

As a keynote speaker and moderator, Anita has shared her insights at various conferences and events, highlighting her role as an influential voice in the industry. Her unique combination of technical skills, strategic vision, and passion for digital media allows her to engage audiences effectively and contribute valuable perspectives on innovation and leadership.

In summary, Anita Zielina is a remarkable leader in digital transformation, with a rich career spanning various executive roles in media organizations. With a strong educational foundation, extensive experience in managing teams and budgets, and a commitment to fostering innovative leadership, Anita continues to make significant contributions to the fields of journalism and executive education. Her enthusiasm for empowering others and promoting diversity within leadership positions reflects her dedication to shaping the future of organizations and industries.

Highlights

Sep 12 · linkedin

Today, I had the great pleasure of kicking off the Business of Journalism classes with the new Executive Program cohort at the Craig Newmark Graduate School of Journalism at CUNY.

This first week of the program is always magical, intense and eyeopening: We talked about democracy in danger in Argentina, public media in Germany, willingness to pay for news in France, trust in media in Finland, and the platform economy in the U.S., among many other things.

Niketa Patel, Marie Gilot, Kyle Plantz, Luciana Hall-Pearson, MPA and the rest of the Newmark J+ team did a marvellous job assembling a global group of change makers, and I'm honoured to be involved in the program.

As for the business of journalism, my summary of the current status is: it's complicated, and simplification won't help us. There are no silver bullets. Success lies plainly and simply in intelligent business practices, continuous improvement, willingness to adapt and innovate, and learning to think outside the box. #media #journalism #innovation #business

Sep 12 · linkedin

13 years ago, when I first lived in the United States for the John S. Knight Journalism Fellowships at Stanford, I also had my first - and transformative - encounters with disruptive innovation and innovation strategy in Silicon Valley.

In a year that changed my path forever, I mostly relied on generous, smart, connected people who took me under their wings, invited me to conferences, retreats or dinners and were gracious enough to spend their time with an absolute beginner.

One of them was Jerry Michalski, a futurist, innovator, tech thinker-and-doer and alltogether wonderful human being. He keeps the world biggest virtual brain (please check it out on his website!), and he's now starting to offer his consulting services. I can honestly say there is no one better to help you chart the future and highly recommend working with him.

Related Questions

How did Anita Zielina develop her extensive expertise in digital transformation and innovation leadership?
What are some examples of organizations that have benefited from Anita Zielina's strategic initiatives in executive education?
In what ways has Anita Zielina empowered diverse leadership in her roles across various media organizations?
What innovative strategies has Anita Zielina implemented during her tenure as Director of Strategic Initiatives at CUNY/Craig Newmark Graduate School of Journalism?
How does Anita Zielina approach the integration of AI in business and digital marketing within her educational programs?
What key insights does Anita Zielina share as a keynote speaker on the topics of leadership and digital innovation?
Anita Zielina
Add to my network

Location

New York, New York, United States