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Anja Laufer
User Experience Designer and Design Thinking Coach
Professional Background
Anja Laufer is a highly skilled professional in the domain of Global Trade Services, with a strong emphasis on creating intuitive applications that prioritize user experience. Since November 2018, Anja has dedicated her talents to designing applications that not only meet the needs of users but also enhance human-computer interaction. With her keen eye for detail and iterative approach to development, she creates mockups and prototypes that are both innovative and practical, ensuring that user feedback is integral to the design process. Her ability to validate designs effectively contributes to her reputation for delivering high-quality work.
Beyond her design responsibilities, Anja is a passionate Design Thinking coach. She enjoys guiding teams through creative processes that allow them to generate groundbreaking ideas and transform their visions into reality. Her expertise in promoting collaborative environments is vital for fostering innovation within teams, showcasing her commitment to helping others succeed.
Prior to her current role, Anja joined SAP SE in September 2016, where she worked as a developer. Her comprehensive work experience spans both frontend and backend development, ensuring that she possesses a well-rounded understanding of the technical aspects of application design. Anja not only contributes to the development of applications but also provides essential customer support, highlighting her dedication to user satisfaction and continuous improvement.
Anja’s career began with an academic focus on deep, research-oriented projects. Earlier in 2016, she completed her Master thesis at Robert Bosch GmbH in the Research and Development department. The thesis, which studied haptic touch screens and included the development of a functional prototype, was a crucial milestone in her educational journey. This work was recognized in academic circles, with the corresponding study being published at the World Haptics Conference (WHC) in 2017, where it explored the effects of haptic feedback on gaze behavior during in-car interactions with touch screens.
Education and Achievements
Anja Laufer earned her Master of Science degree in Mathematical Biometry from the prestigious Universität Ulm. This rigorous academic program equipped her with a strong analytical foundation, deepening her understanding of statistical modeling and its applications in real-world scenarios. The expertise she gained during her studies has undoubtedly played a significant role in her success at SAP, where data-driven design decisions are crucial.
Anja’s academic and professional achievements are extensive. Not only did she gain insights into the complexities of human-computer interaction through her thesis work at Robert Bosch GmbH, but she also made a mark on the international stage by sharing her findings at the World Haptics Conference. Her paper titled "An evaluation of the influence of haptic feedback on gaze behavior during in-car interaction with touch screens" drew attention in the fields of biometrics and user interface design, offering valuable knowledge that influences designers and developers worldwide.
In her role as a Design Thinking Coach at SAP, Anja has fostered a culture of creativity and innovation, helping teams identify unique problems and develop strategic solutions. Her capacity to convey complex ideas simply and effectively enhances collaboration and supports an effective design process within her organization.
Achievements
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Publication at World Haptics Conference: Anja's research on haptic touch screens was published in the renowned World Haptics Conference, showcasing her ability to contribute valuable insights to the field of biometrics and user interaction. This acclaim demonstrates her prowess in applying theoretical knowledge to practical applications, making her a respected figure in her industry.
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Proficient in User Experience Design: Anja has a distinct talent for designing applications that seamlessly blend functionality with an engaging user experience. Her role at SAP demonstrates a commitment to enhancing the way users interact with technology, making her contributions indispensable.
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Expertise in Design Thinking: As a Design Thinking coach, Anja equips teams with the tools they need to innovate effectively. She encourages a culture of curiosity and experimentation, which leads to fruitful collaborations that result in innovative solutions to complex challenges.
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Versatile Development Skills: Anja's proficiency in both frontend and backend development allows her to approach projects holistically. Her technical acumen not only helps in creating quality applications but also ensures that she is well-versed in providing comprehensive customer support, making her an asset to any team.
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Master of Science in Mathematical Biometry: Anja's rigorous education at Universität Ulm laid the groundwork for her analytica
