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Anjali Ramachandran
Director at Storythings
Professional Background
Anjali Ramachandran is a seasoned professional with over a decade of expertise in media strategy, partnerships, and product innovation, particularly in the intersection of technology and the marketing and advertising industry. Throughout her extensive career, Anjali has developed a robust understanding of how to leverage storytelling in the digital age, enabling businesses and individuals to communicate their complex narratives effectively. As the Director at Storythings, she leads innovative projects focused on the application of storytelling as a transformative tool in various media landscapes.
Anjali's journey in the media industry is distinguished by her role as a co-founder of Ada's List, a community-driven platform that supports women in the tech and media sectors. This initiative has not only brought about change within the industry but has also fostered a supportive network for professional women. Her previous position as Head of Innovation at PHD UK further highlights her strategic prowess, where she drove forward-thinking projects that embraced new technologies and methodologies.
Anjali's career also includes strategic roles such as Strategist at Made by Many and Manager of the Filmmaker Department at the New York Indian Film Festival, showcasing her versatility and adaptability across different sectors. Her foundation as a Strategy Analyst at Akshara Foundation and as a Research Associate at the Madras Institute of Development Studies laid the groundwork for her insightful understanding of social policies and market dynamics.
The breadth of Anjali's experience allows her a unique vantage point, equipping her with the skills to mentor start-ups in various industries such as adtech, media, retail, and data. Her commitment to relationship management is evident in her work with multiple stakeholders, all oriented towards nurturing a digital culture that values innovation and creativity.
Education and Achievements
Anjali's educational background forms the cornerstone of her professional life. She holds a Master of Science degree in Social Policy from the prestigious London School of Economics and Political Science, where she honed her analytical skills and deepened her understanding of societal issues. Prior to this, Anjali earned a Bachelor of Arts degree in Sociology from Stella Maris College, which contributed to her ability to understand community dynamics and effective communication.
Her academic qualifications empower her with a profound understanding of social dynamics and market behaviors, facilitating her success in media and advertising. Throughout her career, she has showcased a strong commitment to using her skills and experience to impact positive change within the communities she serves.
Notable Achievements
- Director at Storythings: Leading a team focused on innovative storytelling techniques that redefine how brands communicate.
- Co-founder of Ada's List: Establishing a platform that empowers women in tech, which has created a significant impact on gender diversity in the industry.
- Head of Innovation at PHD UK: Spearheading initiatives that incorporate cutting-edge technology into traditional media strategies.
- Strategist at Made by Many: Collaborating on diverse projects that blend creativity with strategic insights.
- Manager, Filmmaker Department at New York Indian Film Festival: Promoting international films that explore Indian narratives and raising awareness of global storytelling.
- Product Line Coordinator at Nike: Contributing to product strategy in one of the world's leading athletic brands, showcasing her versatility across sectors.
- Strategy Analyst at Akshara Foundation: Researching and implementing strategies for educational improvements in underserved communities.
- Research Associate at Madras Institute of Development Studies: Contributing to important socio-economic research that informs policy decisions.
tags':['media strategy','partnerships','product innovation','storytelling','marketing','advertising','adtech','community support','women in tech','digital culture','innovation','education','social policy','Sociology','LSE','Stella Maris College','New York Indian Film Festival','Nike','PHD UK','Ada's List','Made by Many'],
questions
:["How did Anjali Ramachandran develop her expertise in media strategy and product innovation?","In what ways has Anjali's education influenced her approach to storytelling and digital culture?","What motivated Anjali to co-found Ada's List, and what impact has it had on the tech community?","How does Anjali's role as Director at Storythings reflect her vision for storytelling in the digital age?","What challenges did Anjali face in her position as Head of Innovation at PHD UK, and how did she overcome them?","How has Anjali's background in Sociology helped her navigate the complexities of media and advertising?","What key insights did Anjali gain from her expe
Highlights
Excellent deck written by Steve Bryant and Matt Locke on how and why the approach to content is different from that of campaigns (separately, also glad to hear more people asking about the switch from the latter to the former).
"𝓜𝔂 𝓹𝓸𝓲𝓷𝓽 𝓲𝓼𝓷’𝓽 𝓽𝓱𝓪𝓽 𝓬𝓸𝓷𝓽𝓮𝓷𝓽 𝓲𝓼 𝓱𝓪𝓻𝓭. 𝓔𝓿𝓮𝓻𝔂𝓽𝓱𝓲𝓷𝓰 𝓲𝓼 𝓱𝓪𝓻𝓭. 𝓣𝓱𝓮 𝓹𝓸𝓲𝓷𝓽 𝓲𝓼 𝓽𝓱𝓪𝓽 𝓼𝓮𝓵𝓵𝓲𝓷𝓰 𝓪𝓷𝓭 𝓬𝓻𝓮𝓪𝓽𝓲𝓷𝓰 (𝓪𝓷𝓭 𝓽𝓱𝓮𝓷 𝓶𝓪𝓷𝓪𝓰𝓲𝓷𝓰) 𝓽𝓱𝓪𝓽 𝓬𝓸𝓷𝓽𝓮𝓷𝓽 𝓲𝓼 𝓭𝓲𝓯𝓯𝓮𝓻𝓮𝓷𝓽 𝓽𝓱𝓪𝓷 𝓼𝓮𝓵𝓵𝓲𝓷𝓰 𝓪𝓷𝓭 𝓬𝓻𝓮𝓪𝓽𝓲𝓷𝓰 𝓪 𝓬𝓪𝓶𝓹𝓪𝓲𝓰𝓷. 𝓐𝓬𝓬𝓸𝓻𝓭𝓲𝓷𝓰𝓵𝔂, 𝔂𝓸𝓾 𝓷𝓮𝓮𝓭 𝓽𝓸 𝓪𝓹𝓹𝓻𝓸𝓪𝓬𝓱 𝓲𝓽 𝓭𝓲𝓯𝓯𝓮𝓻𝓮𝓷𝓽𝓵𝔂."
As Steve says, the deck is just a starting point. If you'd like to know more about this line of thinking, do get in touch with Steve, Matt, Hugh or me.
https://lnkd.in/eHKAVBEY
Bonjour, ça va? In today's episode of Caught Up On Cannes, find out what creative director and influencer Rob Mayhew had to say about the entries in the Social & Influencer Lions, straight from the jury room. Hear about some of the creative ideas that won Grands Prix yesterday across various categories, and also from:
Nazia Du Bois (Director, Brand & Marketing, eBay) Meera Sharath Chandra (Founder, CEO & Chief Creative Officer at Tigress Tigress in India) Kory Marchisotto (CMO, E.L.F. BEAUTY, a brand that is breaking conventions - check out their So Many Dicks campaign https://lnkd.in/eJv6PPWq; more on the podcast)
Making this podcast is an exercise in planning and execution every single day. Thanks to the people making this happen with me: my partner in crime Hugh Garry and our host Christopher Mitchell. Supported by UK Advertising, Advertising Association. Listen wherever you get your podcasts, but check the comments if you'd like to go directly there.
#podcast #canneslions #news Cannes Lions International Festival of Creativity
