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Anjali Yakkundi

Vice President, Product Marketing

Anjali Yakkundi is currently the Vice President of Product Marketing at Movable Ink, a position she has held since November 2021. Her role involves leading product marketing strategies and initiatives that drive the company's growth in the marketing technology sector. Before joining Movable Ink, she served as Vice President of Product Marketing and Strategy at Aprimo for several months, where she was responsible for global product strategy and go-to-market efforts across multiple product lines.1

Career Background

  • Movable Ink
    • Position: Vice President Product Marketing
    • Duration: November 2021 - Present
  • Aprimo
    • Position: Vice President, Product Marketing and Strategy
    • Duration: May 2021 - November 2021
  • Forrester
    • Role: Senior Analyst (2015 - 2017) and various research positions from 2010 to 2015.

Education

Anjali holds a Bachelor of Arts degree from Vassar College and has also studied at The University of Edinburgh.1

Skills and Expertise

Her expertise spans areas such as:

  • Market thought leadership
  • Product positioning and messaging
  • Competitive intelligence
  • Sales enablement

Anjali is recognized for her ability to blend analytical skills with executive leadership, making her a valuable asset in the marketing technology landscape.1

Highlights

Aug 9 · linkedin

🚀 Join the Movable Ink Product Marketing Team! 🚀

We're searching for a passionate Product Marketing Manager for our flagship Movable Ink Studio product. This is an amazing opportunity on Andrew LeClair's all-star team.

If you're ready to craft compelling customer narratives and lead product launches, this role is for you!

🔍 Key Responsibilities: Drive product awareness and adoption Develop and lead product launch plans Partner with cross-functional teams to influence strategy Create impactful case studies and engage with clients

🌟 Learn more and apply here: https://lnkd.in/ewg7-PYc

Let's create INKredible experiences together! 🎨✨

#MovableInk #ProductMarketing #JobOpportunity #Hiring #JoinUs

Jun 13 · linkedin

WHAT. A. WEEK!!!

(Yes, it was so good it deserves all caps).

Movable Ink’s had our annual Think Summit this week and it was the best one yet. My top 5 highlights below:

  1. I had the honor of being one of the product keynote speakers. Helmed by our fearless leader Bryan Wade, this was one of the most dynamic and exciting speeches I’ve ever been a part of. I’m so proud of the hard work that Shannon Cook Matthew Ian Preven Kevin King put in. Most vendors fake their keynote demos, but we showed a real customer account live on stage (!!). We got to spotlight two trailblazing marketers - Devon Phelan and Matt Kopa- and their amazing work at Amazon Music and L.L.Bean .

  2. Speaking with our amazing customers was such a highlight - just check out the list of brands we featured on stage. Unbelievable logos and marketers took the stage, and I learned so much.

  3. Hearing amazing sessions from our A+ product marketing team! The team put so much time and energy into this year’s content, and it showed. T.J. Prebil led a fabulous discussion on trends with our customer advisory board, Erica Davidson Dingman led a fireside chat about the future of AI, Betty Seifu led a conversation about Studio enhancements, and Andrew LeClair donned all pink as our host with the most.

  4. The little touches from our events team are unparalleled. The food, swag store, luggage tags… did I mention the food?! Bravo to Arielle Hornedo and her fabulous team for pulling this off.

  5. The PINK! So much beautiful pink! And while it was worn by men and women alike, it was amazing to see so many powerful, badass women at the event and our Movable Pink breakfast. Special shout out to ally René Hirschbolz for spotlighting and advocating for women’s sports on stage. Proud to be a Movable PINKer.

Already counting down the days until next year 🎉

Related Questions

What are some key achievements Anjali Yakkundi has had at Movable Ink?
How did Anjali transition from Forrester to Aprimo and then to Movable Ink?
What specific strategies has Anjali implemented at Movable Ink?
Can you share examples of Anjali's market thought leadership at Forrester?
What are the main responsibilities of a Vice President of Product Marketing at Movable Ink?
Anjali Yakkundi
Anjali Yakkundi, photo 1
Anjali Yakkundi, photo 2
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Location

Greater Boston