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Anjan Luthra
Driving organic growth with AI-assisted SEO | Founder @ Indexed
Anjan Luthra is the Founder and CEO of Indexed, an AI-powered SEO agency that helps companies drive sustainable organic growth.2 He is a Top 1% SEO Professional with a diverse background spanning finance, entrepreneurship, and sports.2
Luthra's career journey includes:
- Early success as a tennis and cricket player, representing Scotland in his youth.12
- Graduating with first-class honours in Accounting and Finance from the University of Glasgow.2
- Working as a chartered accountant at Ernst & Young, focusing on distressed businesses.12
- Serving as a private equity investor at Partners Group for over 3 years.2
- Founding Thrillz, a celebrity video messaging platform, in October 2019.12
- Briefly serving as the Chairman of Cricket Scotland from October 2022 to March 2023.2
- Founding RAMP Content Agency in June 2022, which he ran for about 1.5 years.2
Currently, Luthra is focused on Indexed, which he founded in June 2024.2 The company leverages AI to create cost-effective, SEO-driven strategies and content to boost search rankings for their clients.2
Luthra is multilingual, with full professional proficiency in Hindi and native proficiency in English.2 His entrepreneurial journey has been marked by both successes and failures, which he views as valuable learning experiences.2
Highlights
How I Completely Redesigned My Life at Age 32
I realised it was time for a radical change. Here’s how I transformed my life:
- 𝗘𝗻𝗲𝗿𝗴𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁
I cut out people who were draining my energy.
I learned to get comfortable spending time on my own.
I wasted a lot of energy in the past on conversations that left me feeling depleted.
- 𝗣𝗵𝘆𝘀𝗶𝗰𝗮𝗹 𝗪𝗲𝗹𝗹-𝗯𝗲𝗶𝗻𝗴
I started walking every single day and committed to consistent weekly workouts.
- 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
I launched Indexed - offering a service I love, excel at, and can deliver from anywhere globally.
I kept my team lean to minimise management stress.
- 𝗥𝗲𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻
I moved from London to Dubai for daily sunshine, reduced overhead, and a better quality life.
- 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗟𝗶𝗳𝗲
I got married and dedicated more quality time to my wife.
- 𝗦𝗮𝘆𝗶𝗻𝗴 𝗡𝗼
I also mastered the art of saying "no" and sticking to it.
I started saying no to new business ideas and opportunities almost daily.
Previously, I would say yes to everything in the name of learning.
But I realised that it prevented me from focusing on one thing properly.
- 𝗟𝗶𝗳𝗲 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴
I treated my life like a company, crafting a 5-year strategy with concrete goals.
The result?
A more fulfilling, balanced, and purposeful life.
The City of London: A £97 billion ghost town?
I was pretty shocked to see the number of boarded-up buildings and 'To-Let" signs.
The City of London pumps £97 billion into the UK economy, yet office vacancy rates are almost at a 10 year high (9%).
Covid has decimated the commercial real estate market.
Even the prime buildings on Bishopsgate (Salesforce Tower) are advertising which is definitely a sign of the struggles.
I used to work here pre Covid and it's still my favourite part of London (the blend of old and new architecture makes it picturesque).
But I have also spoken to a lot of wealthy folk who still work in the City, and many are thinking of leaving London for lower tax countries like Italy.
Worrying times for the UK....
