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Anjelica Mationg
Customer Engagement Program Manager at ServiceNow
Anjelica Mationg, often referred to as AJ, is the Customer Engagement Program Manager at ServiceNow, a leading enterprise cloud platform that specializes in digital workflows. In her role, she focuses on enhancing customer engagement and optimizing research operations within the organization. Mationg has been instrumental in building robust customer engagement procedures that facilitate the identification, recruitment, and management of study participants for research initiatives at ServiceNow.2
Background and Experience
Mationg has a strong academic background, having spent over 15 years in various research roles including research assistant and director of research in the Geriatric Psychiatry Department at UC San Diego. She holds a Master's and Ph.D. in Marriage and Family Therapy. This extensive experience in academia has equipped her with a deep understanding of the research process, including grant writing, data management, and participant recruitment.2
Contributions at ServiceNow
At ServiceNow, Mationg has played a pivotal role in establishing the ServiceNow Product Lab Insider Program, which gathers insights from customers to inform product development. She emphasizes building strong relationships across departments to enhance the effectiveness of research efforts and ensure that user feedback directly influences product decisions.2 Her work also involves developing training programs for usability testing and service design, highlighting her commitment to continuous improvement within the organization.2
Public Speaking and Initiatives
Mationg is an active speaker at industry events, where she shares insights on product development and customer experience. For instance, she recently spoke at a WomenNow event about influencing ServiceNow's products through customer feedback.1 Her leadership in these areas reflects her dedication to fostering a customer-centric culture within ServiceNow.
In summary, Anjelica Mationg is a key figure at ServiceNow, leveraging her extensive research background to enhance customer engagement and drive product innovation through effective research practices.
