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Ankit Goswami
🌍Product @ Expedia |AI/ML|11+ years in product/tech across Adtech,Fintech,Traveltech,E-commerce,Telecom|Global Product and Growth Mentorship,Guest Lectures| Marathoner
Ankit Goswami is a seasoned product management professional currently serving as a Sr. Global Product Manager at Expedia Group.1 He is also a Product Instructor at Airtribe, where he shares his product management expertise in their Product Management Launchpad course.34
Professional Experience
Ankit has an impressive career spanning over 10 years in product management, working across various sectors including:
- Fintech/Payments
- Adtech
- Ecommerce
- Travel
- Telecom
He has experience in both B2B and B2C environments, and has worked on products at different stages, from inception (0 to 1) to product-market fit and growth.1
Career Progression
Ankit's career in product management can be divided into two main stages:
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Building a PM mindset: After completing his MBA, Ankit joined Aditya Birla Group, where he worked on building a fintech product called UPI. This experience helped him transition from an individual contributor to a people management role.2
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Expanding expertise: Ankit gained valuable experience at Amazon, where he developed a strong appreciation for customer-centricity. He then moved to Expedia, where he currently works on building eCommerce products to innovate in the travel ecosystem.2
Skills and Expertise
As a product leader, Ankit has developed several key skills:
- Customer-centric approach
- Document-driven culture
- Growth strategy development
- Product vision and roadmap building
- Effective communication with engineering, design, and business teams2
Teaching and Mentoring
In addition to his role at Expedia, Ankit is passionate about sharing his knowledge and experience with aspiring product managers. He serves as a Product Instructor for Airtribe's Product Management Launchpad course, where he helps students develop their product management skills through interactive live sessions, hands-on assignments, and real-world capstone projects.34
Ankit Goswami's LinkedIn username is ankit-goswami, where professionals can connect with him and learn more about his experiences in product management.1
Highlights
🔔 Have you heard about Google's new SEO updates?
They're shaking things up in a big way (news link in comments).
Let's consider the implications of these changes for product managers/marketers
- 🎯 Competitive Keyword Optimization:
The presence of multiple featured snippets heightens the competition for these prime spots. The challenge for businesses now is to hyper-optimize content to secure a position within these snippets. - ✅ Pros: Amplifies opportunities for visibility. - ❌ Cons: Calls for an increased focus on SEO optimization.
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📘 Answer-Focused Content: Featured snippets often cater directly to user queries, reinforcing the importance of generating high-quality, informative, and direct content. - ✅ Pros: It aligns with the user-focused approach in product development and marketing. - ❌ Cons: It demands substantial time and resources to consistently create answer-focused content.
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📈 Click-Through Rates (CTR): The advent of multiple snippets could swing the CTR pendulum either way. It depends on whether users find their desired answers within snippets or if the snippets whet their curiosity, prompting them to click through. - ✅ Pros: Potential increase in web traffic. - ❌ Cons: Risk of lower CTR if the snippets sufficiently answer user queries.
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📱 Mobile Optimization: The mobile-first rollout of 'Perspectives' underscores the increasing importance of mobile optimization. - ✅ Pros: It prioritizes mobile-friendly websites and promotes a seamless user experience. - ❌ Cons: Businesses may need to invest more in mobile platform optimization.
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📍 Local SEO Impact: If Perspectives start integrating local reviews or viewpoints, it could disrupt local SEO strategies. - ✅ Pros: Opportunity to tap into local markets and consumer bases. - ❌ Cons: May necessitate a revamp of existing local SEO strategies.
TL;DR These changes make it clear: we need to keep up with SEO trends, create user-focused content, and make sure our sites look great on mobile.
How do you think these changes will affect your product strategies? Share your thoughts in the comments. 👇
#Product #growth #GoogleSEO #MobileOptimization #UserCentricity
I'm thrilled to announce that I will be sharing my product management learnings for Airtribe's Product Management Launchpad! 🎉
Get ready to dive deep into the fundamental principles and tools that are essential for product managers to succeed.
This program offers a unique opportunity to engage in collaborative and interactive learning sessions led by seasoned industry professionals.
If you're interested to be part of this transformative program, click on the link provided in the comments below. 👇
I'm looking forward to connecting with you all and embarking on this learning journey together! 🚀
Dhaval Navneet Naggappan Kumar Utsav Saurav Ghosh Siddharth Arora Lisha Papneja Diya Murali Sumit Kumar Singh Tanu
#productmanagement #upskilling #airtribe
