Sign In

Ankur Modi

Sr. Manager - Brand and Communication at EPSON INDIA PVT LTD.,

Professional Background

Ankur Modi is a highly skilled professional currently working as the Manager of Brand and Communication at Epson India. He plays a pivotal role in strategizing and managing a variety of marketing activities, including Above The Line (ATL), Digital, and Below The Line (BTL) initiatives. With a strong foundation in brand management, Ankur's expertise extends across various facets of marketing, making him an invaluable asset to the Epson team.

In his current position at Epson India Pvt Ltd, Ankur oversees the planning and execution of marketing strategies that enhance brand visibility and engagement. His substantial experience in budgeting, global coordinations, and research allows him to effectively manage agency relationships and negotiate contracts that align with company objectives. Ankur’s role also encompasses the implementation of technology marketing initiatives and lead management tools, ensuring that the brand not only resonates with its target audience but also remains competitive in a rapidly evolving market.

Education and Achievements

Ankur Modi holds a Master of Business Administration (MBA) degree in Marketing from IBS Mumbai, where he achieved an impressive score of 72. This academic background has equipped him with a comprehensive understanding of marketing principles and practices, underscoring his ability to apply theoretical knowledge in practical scenarios.

In addition to his current role, Ankur has held prominent positions that have refined his skills in brand communication. Previously, he served as an Assistant Manager in Brand and Communication at Epson India Pvt Ltd, where he was instrumental in executing various marketing campaigns that contributed to the company’s recognition within the industry. Ankur also has experience in the activation sector with Group M, where he honed his skills in engaging audiences and managing brand experiences that solidify market presence.

Achievements

Throughout his career, Ankur Modi has demonstrated a consistent commitment to excellence in brand management. His adept leadership in executing ATL, Digital, and BTL marketing strategies has led to significant advancements in brand growth and awareness. He is known for leveraging his negotiation skills and understanding of technology marketing to drive successful outcomes for his team and organization. Ankur's expertise in managing complex projects and his hands-on experience with lead management tools position him as a forward-thinking professional who is consistently pushing the boundaries of traditional marketing practices. His ability to coordinate with global teams ensures that Epson India remains aligned with international branding standards and practices, further illustrating his strategic oversight in brand communication.

Areas of Expertise

  • Brand Management
  • Communication Strategy
  • Budget Management
  • Global Coordination
  • Agency Management
  • Negotiation Skills
  • Digital Marketing
  • Lead Management Tools
  • Technology Marketing Initiatives

In summary, Ankur Modi exemplifies a modern marketer with a solid educational foundation and a wealth of practical experience. His contributions to Epson India and the broader marketing field highlight his potential to lead and innovate within the industry.

Related Questions

How did Ankur Modi develop his expertise in brand management and communication?
What inspired Ankur Modi to pursue an MBA in Marketing at IBS Mumbai?
How has Ankur Modi's experience at Group M influenced his current role at Epson India?
In what ways does Ankur Modi approach budgeting and negotiations in his marketing campaigns?
What trends in digital marketing does Ankur Modi foresee affecting brand communication strategies in the future?
A
Add to my network

Location

Bangalore Urban, Karnataka, India