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Ankur Tiwari
Founder @ Thoughtlytics - I help early-stage SaaS with organic growth.
Ankur Tiwari is the founder of Thoughtlytics Internet Pvt. Ltd., a company focused on helping early-stage SaaS businesses with organic growth.23 Here are some key details about Ankur Tiwari:
Professional Background
Ankur is an entrepreneur and product growth specialist with expertise in SaaS (Software as a Service) businesses. He has recently founded a B2B SaaS platform called Glimpse, which is dedicated to competitor monitoring.2
Education
Ankur completed his MBA from Welingkar Institute of Management in Mumbai, Maharashtra.1
Current Role and Focus
As the founder of Thoughtlytics, Ankur's primary focus is on:
- Assisting early-stage SaaS companies with organic growth strategies
- Developing and implementing content strategies for SaaS businesses
- Exploring innovative approaches to SaaS growth and competitor monitoring
Online Presence
Ankur is active on LinkedIn, where he shares insights and thoughts on:
- SaaS growth strategies
- Organic growth techniques for SaaS businesses
- Content strategy for B2B companies
His LinkedIn profile (username: ankurt-04) has over 500 connections, indicating a strong professional network in his field.1
Recent Developments
In September 2024, Ankur announced the launch of Glimpse, showcasing his continued entrepreneurial spirit and focus on innovation in the B2B SaaS space.2
Highlights
Here's a SaaS content marketing flywheel for new entrants to win against established players:
✅ Principle: Focus on high-impact actions instead of spreading yourself thin in multiple directions. Do less, do right, and do well.
Four steps to high-impact actions:
➡️ Step 1: Build Essential Content
Create content that helps you establish a narrative and differentiation: BOF blogs, demo walkthrough videos, and a sales deck.
How to think about them?
Imagine you are in a room full of potential prospects and the host invites you to the podium.
What will you say to the audience? What slides/videos/creatives will you use to put your points across?
Build them.
➡️ Step 2: Play to your strengths
In the race to win attention, only the best wins.
What can you do best? What's your strength?
Can you write long-form, or, tell a story on social media,
Are you a camera savy for YouTube videos, or, a sales ninja to meet prospects in person
Everything works, even for B2B.
The only question is: what can you do best and build momentum?
Do it now, do it every day.
➡️ Step 3: Model Requirements
Want prospects to book demos? Build sales deck, call scripts, and contracts.
Following PLG? Build integration guides and nurturing sequences.
➡️ Step 4: Explore Blue Ocean Opportunities
Are there subtle opportunities that competitors missed or ignored because they were too tiny?
Explore them.
Want to see this framework in action?
I've applied it for five early-stage SaaS so that you can learn and get started i no time.
The link in the comments below 👇
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How to design an early-stage SaaS content strategy?
The forces are aligned for a disaster: Limited resources, an evolving product, unproven messaging, an unclear target market, and the urgency to acquire early clients.
You can't simply copy the strategies of established and growth-stage competitors. Resources don't match, leverages don't match, goals don't match.
Instead, you need a strategy that aligns with your goals, complements your shortcomings, and leverages your strengths.
But, strategies work only to the extent of their execution.
So to succeed, you need a flawless execution.
Here are three resources to dig deeper into content marketing for early-stage SaaS and get more value than books and even paid courses:
#1 Mega research into the content strategies of 27 SaaS businesses of different stages. Learn proven strategies that have worked for business after business. The post itself is an example of content that AI can't write.
#2 The design of a content engine for early-stage SaaS: Don’t let bad systems bottleneck your progress. Remember, you are as good as the tools you use.
#3 The four biggest content marketing challenges shared by 42 content leaders and ways to overcome them. Don’t repeat the same mistakes, don’t reinvent the wheel. Set up agile workflows from the beginning.
Link in the comment below.
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Building an early-stage SaaS? I write the Organic SaaS Growth newsletter and share in-depth strategies, research and growth playbooks. Subscribe: https://lnkd.in/fMMBrNu
#saas #organicsaasgrowth #contentmarketing #contentstrategy
