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Ann-Marie Sebastian

Helping startups focus on the humans behind their AI products.

Professional Background

Ann-Marie Sebastian is an accomplished designer and entrepreneur recognized for her profound understanding of the intricate balance between creativity, commerce, and utility. With a career dedicated to unlocking potential and addressing complex challenges, Ann-Marie has thrived in various roles, leveraging her passion for design to inspire innovation. Her journey in the design industry spans several prestigious organizations where she has contributed significantly both as a leader and a collaborator.

Ann-Marie served as the Head of Product at Expa, where she was instrumental in guiding product development strategies that emphasized user-centric design principles and the practical application of creativity. Through her tenure at Goody as a UX Design Consultant, she merged her passion for design with practical user experience considerations to craft engaging solutions that resonate with users.

Prior to her roles at Expa and Goody, she worked with BrainStation, holding several positions including Team Lead (Global) and Product Manager in UX Design. During her time there, she not only managed projects but played a pivotal role in shaping the future of UX education as a Lead Educator, where she imparted her extensive knowledge to aspiring designers.

Ann-Marie is also known for her entrepreneurial spirit, co-founding HustleCase, a venture that embodies her commitment to fostering creativity in commerce. Her contributions extended to academia as an Interactive Design Professor at Sheridan College, where she guided students in developing critical skills necessary for the evolving design landscape.

Education and Achievements

Ann-Marie's educational background provides a solid foundation for her prolific career. She studied Honors B.Des in Design at York University, an experience that honed her creative skills and deepened her understanding of design principles. Following her undergraduate education, she advanced her expertise by specializing in User Experience Design at General Assembly Canada, further enhancing her ability to create intuitive and enjoyable user experiences.

In her commitment to understanding the intersection of data and design, Ann-Marie pursued studies in Google Analytics at BrainStation, equipping her with the analytical skills necessary to make data-driven design decisions. Additionally, she expanded her prowess in the business side of design by studying Business Design at d.MBA, enabling her to navigate the complexities of the market efficiently.

Her dedication to continuous learning and professional development has positioned her well within the fast-paced design industry, allowing her to stay ahead of trends and best practices.

Notable Achievements

Ann-Marie has an impressive list of achievements in her career. She has successfully led teams and projects that tackle pressing design challenges, resulting in innovative solutions that benefit both users and businesses alike. As a UX Lead at TD, she was pivotal in creating user experiences that not only meet but exceed customer expectations in the competitive finance sector.

In her role at UGO Mobile Solutions as the UX Lead for UGO Pro, Ann-Marie implemented design processes that not only streamlined product interactions but significantly enhanced user satisfaction metrics. Through strategic oversight and a keen eye for detail, she consistently delivered results that aligned with both corporate goals and user needs.

Moreover, her involvement with Airbnb as an Account Manager allowed her to work on enhancing the platform's engagement strategies, ensuring hosts received the best support in managing their listings effectively.

Throughout her diverse roles, Ann-Marie has emphasized the importance of teamwork and collaboration, often advocating for assembling passionate teams with integrity and tenacity. This philosophy has not only contributed to her success but has also inspired those around her to pursue design-driven solutions for complex global issues.

In her freelance endeavors as a Product Designer and her role as a Project Manager at the International Academy, she has further showcased her ability to adapt and thrive across different arenas within the design space.

With a blend of formal education, practical experience, and an unwavering commitment to innovative design, Ann-Marie Sebastian stands out as a leader poised to contribute continuously to the design community and beyond.

Highlights

Sep 24 · linkedin

🎈Today marks 5 years at BrainStation & my last day. Definitely, bittersweet.

Grateful for the opportunity to build the UX program, train over 800+ professionals to become UX designers, and grow a global team.

🙏🏽Thank you Jason Field for leading with a tenacious vision for education.

👌🏽The core team (Julia Osmar, Calina Ammache, Brad MacDonald, Joel MacLeod, Antonello Romano, Adrian Fypher, Jenna Tanenbaum, Jennifer McCuaig, Josh Muirhead, Carolina Jofré Pfeil, Noelle Ingrisano, Meade Peers McCoy, Kelly Zhang, Christopher Bartley, Jenna Tanenbaum, Jamie Zhang, Christina Benedict, Vasti Marcelo, Mel Greene, Dana Moretti & many more incredible people) for always keeping it real and being great collaborators.

And the students, for being passionate life learners. I remember every one of your capstones. You made each cohort special. ✨

Until next time!

Aug 11 · linkedin

🔋 Super-charged after watching all your stories Mayowa Adebajo, Cherry Chau, Kate Lane-Smith, & JohnMark Nicomedez

Check them out here 👉🏽 https://lnkd.in/gCxrKaTt

#brainstation #areyoufutureproof #gradstories

Related Questions

How did Ann-Marie Sebastian's studies at York University shape her design philosophy?
What strategies did Ann-Marie employ as Head of Product at Expa to foster innovation?
How has Ann-Marie's experience as a Lead Educator at BrainStation influenced her approach to UX design?
In what ways did Ann-Marie's role at TD enhance her expertise in user experience?
What motivated Ann-Marie to co-found HustleCase and how has it impacted her career trajectory?
How does Ann-Marie Sebastian balance her entrepreneurial pursuits with her roles in established organizations?
What insights can be gleaned from Ann-Marie's diverse experience across various sectors in design?
Ann-Marie Sebastian
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Location

New York City Metropolitan Area