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Anna Forsythe

Managing Partner at Purple Squirrel Economics, a Cytel company

Anna Forsythe is an experienced healthcare executive with a diverse background in pharmaceutical and healthcare economics. She is currently the Managing Partner and CEO of Purple Squirrel Economics (PSE), a company that was acquired by Cytel in December 2020.3 PSE specializes in health economics, outcomes research (HEOR), and market access strategies.

Anna's career highlights include:

  1. Managing Partner at Oncoscope-AI, focusing on empowering oncologists with AI for clinical trial data.12

  2. Founder of LUMIATRA, a non-profit art production company, since 2008.1

  3. Previous roles in global pharmaceutical companies:

    • Head of Global Value and Access at Eisai (2013-2016)
    • Director of Global Health Economic and Market Access Oncology at Novartis (2011-2013)
    • VP of Health Economics and Managed Markets at Savient Pharmaceuticals (2006-2011)1

Her educational background is extensive, including:

  • MBA from Columbia Business School
  • PharmD from Rio Grande College of Pharmacy
  • MSc in Health Economics and Public Policy from Birmingham University, UK
  • BS in Pharmacy from LIU Brooklyn
  • BA in Musicology from Moscow State Conservatory1

Anna's expertise in HEOR and market access strategies has been valuable in the pharmaceutical industry, particularly in oncology and neuroscience. Her leadership at Purple Squirrel Economics has contributed to the company's success and eventual acquisition by Cytel, further expanding their global HEOR consultancy services.3

Related Questions

What are some of the key projects Anna Forsythe has led at Purple Squirrel Economics?
How has Anna Forsythe's background in musicology influenced her career in health economics?
What makes Purple Squirrel Economics unique compared to other HEOR firms?
How did the acquisition by Cytel impact Purple Squirrel Economics' operations?
What are some of the innovative strategies Anna Forsythe has implemented at Oncoscope-AI?
Anna Forsythe
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Location

New York, New York, United States