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Anna Lena Schenk
Online Advertising and Adtech Professional
Anna Lena Schenk is an experienced professional in the online advertising and adtech industry, currently serving as SVP Product at Virtual Minds.1 Her career highlights include:
Professional Experience
- Current Role: SVP Product at Virtual Minds13
- Previous Position: Director Growth at Virtual Minds24
- She joined Virtual Minds as Director Growth on October 15, 2022, to help drive the company's growth in Europe6
Background and Expertise
- Anna Lena has a diverse background in marketing and online technologies2
- She is considered an online advertising and adtech professional13
Education
Professional Network
- Has over 500 connections on LinkedIn1
Additional Information
- Based in Germany13
- Her LinkedIn profile can be found under the username anna-lena-schenk-12932041
- She has been involved in the programmatic advertising space, participating in industry events such as "Let's Talk Programmatic!" organized by the Bundesverband Digitale Wirtschaft (BVDW)5
Anna Lena Schenk's career progression at Virtual Minds, from Director Growth to SVP Product, demonstrates her expertise and value in the adtech industry, particularly in driving growth and product development for the company.
Highlights
Danke Dr. Karsten Busch, mit Qive bewegt sich das ganze Semasio Team mehr! Die App motiviert und sorgt dafür, dass unsere Mitarbeiter fit bleiben!
https://lnkd.in/euFQpGPR
#mitarbeitermotivation #mitarbeitergesundheit
Today Audi Danmark has announced the results of a first-of-its kind Unified Targeting test deployed in a largely cookie-less environment through a partnership with PHD and Semasio.
Niklas John Theakston, Digital Manager at Audi Denmark, is very pleased with the outcome: "The two test campaigns we ran with Semasio and PHD Media Denmark have improved our understanding of what it takes to be successful in the privacy-first era."
Our CEO Kasper Skou highlights the importance of our joint work with Audi and PHD teams in Denmark: "The Danish Digital Dystopia with only 35% user-level identifiability is an exacerbated version of the market dynamics we see in most countries today and thus a great sandbox to study the effects of cookie-less targeting strategies."
A special thank you goes to Peter Loell from Omnicom Media Group Denmark.
#cookielessfuture #privacyfirst #casestudy #unifiedtargeting #contextualtargeting #exclusiontargeting #firstpartydata #contextualaudienceextension
Read the full news on ExchangeWire and reach out to us if you want to know more!
