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Anna-Maria Nurmela

Project Analyst at E-MAP Academic Internationalization

Anna-Maria Nurmela is currently the CEO and founder of Elegant Affairs Oy, a luxury bridal shop in Helsinki, Finland.13 She opened this business a few months ago, realizing her 10-year dream of owning a bridal shop.12 Prior to this entrepreneurial venture, Anna-Maria worked as an E-MAP Academic Internationalisation Project Analyst, where her primary job was developing metrics on academic comparative advantages and reputation.3 She is described as a highly motivated individual with excellent social skills. Anna-Maria's journey as an entrepreneur began about five months ago when she started a course to equip herself with the necessary skills and knowledge.2

Career Highlights

  • CEO and founder of Elegant Affairs Oy (current)13
  • Project Analyst at E-MAP Academic Internationalization (previous role)3
  • Experienced in retail business, having run two retail businesses in Tallinn before opening her bridal shop1

Entrepreneurial Journey

Anna-Maria's decision to open Elegant Affairs stemmed from her personal experience as a bride, where she identified several issues in the Finnish bridal sector, including long waiting times for fittings and a lack of inclusivity in dress selection, particularly for plus-size brides.1 Her shop aims to address these problems by offering a wide selection of dresses for all body types and providing excellent customer service.1

Highlights

Jan 1 · 6sense.com
Emap - Company Information, Competitors, News & FAQs - 6Sense
Oct 3 · emap.com
Who We Are - emap Publishing
Oct 1 · theshortcut.org
Entrepreneur of the Month: Enjoy the Most Elegant Affairs with Anna ...
Entrepreneur of the Month: Enjoy the Most Elegant Affairs with Anna ...
Jun 10 · emap.com
emap Publishing | Home

Related Questions

What inspired Anna-Maria Nurmela to start Elegant Affairs?
How has Anna-Maria's personal experience as a bride influenced her business?
What challenges did Anna-Maria face when opening Elegant Affairs?
How does Elegant Affairs cater to plus-size brides?
What are Anna-Maria's future plans for Elegant Affairs?
Anna-Maria Nurmela
Anna-Maria Nurmela, photo 1
Anna-Maria Nurmela, photo 2
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