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Anna Oshkalo
Digital Strategy Advisor | IESE Global Executive MBA '24
Anna Oshkalo is a highly driven and strategic digital marketing professional with 15 years of experience across various competitive segments like technology, retail, gaming, and communication.
She holds a Global Executive MBA from IESE Business School and a Master of Science (MSc) in Business Administration from the University of Groningen.
Anna has held key roles in renowned organizations including being a Digital Marketing and Strategy Advisor at Self-employed, Senior Team Lead Marketing and Business Development at Emma – The Sleep Company, and various positions at Ericsson, Rebtel, Web Guide Partner, and eBay.
Her expertise spans marketing technology management, global performance marketing, acquisition management, online marketing, and site management.
Anna Oshkalo is open to networking with individuals who share her passion for digital marketing and is enthusiastic about connecting with new colleagues in the industry.
Highlights
#DesignThinking How much do we trust the process and how much do we dare to experiment?
🇸🇬 During my last visit to Singapore I had the opportunity to visit a so-called "lifestyle branch" of OCBC Bank at Wisma Atria. Apart from the banking service areas, the branch is a home to trendy interior, art and book shops as well as high quality restaurants and cafes.
In between the retail and F&B spaces you can find service areas designed for different customer segments - from a playful area for young adults exploring financial independence through FRANK products to a classy and private Premier Banking space.
❓ At first, investing into a large fancy physical branch in the post-pandemic digital age seemed odd to me. However, I learned that the lifestyle branch is a result of applying OCBC's journey-led operating model, which is based on design thinking principles and extensive customer interactions, prototyping, measuring and iterating. While people generally didn't like going to banks, this banking experience was designed to address their pain points.
📊 Result: 5x footfall, 2x account applications, 9x credit card applications and 2.5x wealth revenue comparing to a traditional branch in a similar location.
💡 This is a powerful example of how customer-centeric design helps creating innovative experiences that resonate with people. How might we continue to reimagine our storefronts to better serve our customers?
#CustomerExperience #DesignThinking #UX #CustomerCentricity #IESEgemba #NusExecEd
As a judge for the UK Search Awards 2024, I'm excited to review entries across the PPC, SEO, and Content categories. If your work stands out in the search industry, visit the website to learn about eligible categories and judging criteria.
The standard deadline ends on Thursday, September 12, followed by the extended deadline on Thursday, September 19. Along with the esteemed panel of industry experts, I can't wait to see the outstanding contributions you bring to the table!
Learn more and apply at https://lnkd.in/dJd65dUq!
#UKSearchAwards #SEO #PPC #ContentMarketing #AIinMarketing
