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Anna Paccone

VP Digital / Ecommerce at Aimbridge Hospitality

Anna Paccone is a marketing executive known for her expertise in leading marketing, digital, and e-commerce transformations.

With a strong track record in navigating high-matrixed and rapidly changing environments, she excels in influencing cross-functional teams and external stakeholders to adopt new ideas, processes, and products.

Anna specializes in spearheading e-commerce and marketing initiatives through the strategic implementation of SEO, SEM, and traditional marketing strategies.

She is skilled in directing online group booking tools, negotiating vendor agreements, streamlining processes, and reducing costs.

Anna customizes budget development for hotels and creates unique digital marketing plans, while continually evaluating and analyzing strategies and tactics.

She collaborates closely with hotel ownership, leadership teams, and brand digital marketing teams to drive success.

Anna Paccone has a diverse educational background, including an Associate's Degree in Liberal Arts and Sciences from Stephens College, postgraduate studies in human development from the University of Tennessee, Knoxville, and a Bachelor of Science in Microbiology, Psychology, and Liberal Arts from The University of Memphis.

Throughout her career, Anna has held key leadership positions such as Vice President of eCommerce/Digital Marketing, Senior Director of Ecommerce Marketing, and Director of Ecommerce at Aimbridge Hospitality.

Prior to her roles at Aimbridge Hospitality, she gained experience as the Ecommerce Director in Dallas at Evolution Hospitality, and held various positions at Pillar Hotels, Archon Hospitality, and InterContinental Hotels Group, showcasing her extensive experience in the hospitality industry.

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Location

Dallas, Texas, United States