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Anna Pickard

Words

Anna Pickard is a creative consultant and word expert based in the San Francisco Bay Area.1 She specializes in voice and tone, creating human connections through communication, and helping companies understand the importance of authentic messaging.1

Anna's background includes:

  1. Education in drama and theatre, with a Bachelor's degree from The Manchester Metropolitan University and a Master's in Dramaturgy from the University of Glasgow.1

  2. Extensive experience in brand communications, including a notable role as Head of Brand Communications and Creative Director for Voice and Tone at Slack from 2014 to 2020.

  3. Current focus on personal projects and consulting work, not seeking new full-time roles.1

Anna is known for her ability to solve complex communication problems using empathy, dramaturgy, and creativity.1 She has spoken at various conferences worldwide on topics such as tone of voice, content design, and style guides.2

In addition to her consulting work, Anna has experience in various forms of writing, including feature writing and humor pieces for publications like The Guardian.2 She also offers coaching services to creative individuals and professionals navigating career shifts or writing challenges in fast-growing startups.2

Highlights

Mar 6 · annapickard.com
Anna Pickard
Anna Pickard
Jul 18 · podcasts.apple.com
Anna Pickard: What Brands Expect from Creators - Apple Podcasts
Jul 13 · The Independent
Woman discovers hysterical Slack feature that lets users change notification sound to ‘hummus’ - The Independent
Jul 13 · The Independent
Woman discovers hysterical Slack feature that lets users change notification sound to ‘hummus’ - The Independent
Woman discovers hysterical Slack feature that lets users change notification sound to ‘hummus’ - The
Jun 26 · youtube.com
Anna Pickard: How to Make Brands Sound Human - YouTube
Anna Pickard: How to Make Brands Sound Human - YouTube
Sep 30 · digiday.com
Day in the Life: How Slack's Anna Pickard makes software sound ...
Day in the Life: How Slack's Anna Pickard makes software sound ...
May 12 · contagious.com
Slack's Editorial Soul: Anna Pickard on Writing the Brand Experience

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Anna Pickard
Anna Pickard, photo 1
Anna Pickard, photo 2
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Location

San Francisco Bay Area