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Anna A. Popova
Product | UX | Neurodiversity | PSPO I
Anna Popova is a multi-talented professional with a background in classics and linguistics. She completed her studies in lettere classiche at Sapienza Università di Roma and later obtained her Specialist degree in Classics and Classical Languages, Literatures, and Linguistics from Lomonosov Moscow State University (MSU). Anna has worked in several roles, including editor, teacher, coordinator, and consultant. She spent a significant amount of her career at Booking.com, where she served as a UX Copywriter, Technical Product Owner, Partner Support Coordinator, and Works Council member. Her experience in these roles equipped her with exceptional communication and writing skills, making her well-suited to explain complex ideas in a straightforward manner.
Anna is passionate about making complex information more accessible and understandable to the average person. In addition to her work, she dedicates her time to learning new languages, particularly those related to linguistics and classics. Anna's expertise and skills make her an asset to any team requiring a professional with a background in writing, communication, linguistics, and classics.
Highlights
Hello friends, former colleagues, hiring managers and recruiters who are eager to meet end-of-year goals! I am looking for a product owner/product manager job.
TL;DR: I have many great qualities and will be an exceptional colleague, as long as we share the same values.
My values are: transparency, integrity, no bullshit and human(e) approach above all. As long as you share them and are looking for someone in Rotterdam-Den Haag region or remotely, let’s talk!
More about me:
I was an acting product manager for a small team responsible for translations & copy tooling & infrastructure at Booking .com. After leaving the company during the pandemic layoffs, I did some pro bono work (currently volunteering with Dutch Council for Refugees) and got a PSPO I certificate.
I love working with internal tooling, especially related to words (I hate the word «content»! but I guess you can say that I would be happy to work on a CMS). I also have a lot of more straightforward e-commerce optimisation experience from my time as a UX Writer («how can we increase conversion in this part of the funnel for this target group», or «how can we minimize customer service calls about pet policy»).
I am great at:
- Holistic view. I will start digging into a small bug and will not rest until I know how the whole system works (unless, of course, there are other priorities);
- Communication tailored to the stakeholder (buzz words from Company Mission and a lot of numbers to get a funding request approved; tech slang for talking with devs; no nonsense ‘what does it mean for you’ simple language for general audience);
- Applying scientific method (A/B testing and all that jazz; worked with Experiment Tool team at Booking .com, educated UX writers about statistics, merged a specialised tool for running tests into a
- Vision setting and team dynamic (including running regular retrospectives and ensuring my team is on board with what we are doing);
- Research of any kind.
My ideal job is:
- In person in Rotterdam, hybrid in Zuid Holland (or other places easily accessible from Rotterdam by public transport) or remote anywhere. Relocation to Japan is also an option.
- For a company with a solid mission, responsible, focused on long term goals more than short term gains;
- With smart people whom I can learn from;
- Inclusive — not in its values, but in real life;
- Where management on all levels trusts their employees.
I am also very open to working in Dutch. While my level is only B1+, that’s mostly due to a lack of practice. I use mostly Dutch at my volunteering gig and it goes well so far.
My full CV, as well as some case studies from my past, can be found on my website: https://www.aapopova.com/
Oh right, hashtags, here we go #opentowork #productmanager #productowner #rotterdam
A very good article (in Dutch) on how much autistic folk are struggling with interviewing process and what can be done to be truly inclusive. Read it. In the meantime, I will hide under my weighted blanket and try gathering my thoughts, as well as some courage to share my (mostly very sad) experience and ask for advice.
https://lnkd.in/eAb463qF
#autism #autisme #neurodiversity #inclusion #inclusivity
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
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Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.