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Anna Sweeting
Entrepreneur and investor specializing in consumer brands
Anna Sweeting, Founder of THE EQUITY STUDIO
Anna Sweeting is a seasoned entrepreneur and investor who has dedicated the last decade to investing in and partnering with category-defining consumer brands across beauty, wellness, and lifestyle.12345
Key Facts about Anna Sweeting:
- Founder and Managing Partner of investment firm Vaultier7 since 2017, which focuses on high-growth consumer brands in the UK, Europe and US15
- Previously founded investment fund Sloane Point Partners1
- Investor and Board Director for brands like 111Skin, Gisou, Vestiaire Collective, JOONE, DeMellier, Frescobol Carioca, Carbon38, Little Spoon, Axel Arigato, and Aurelia London1
- Served as CEO of British luxury brand LINLEY from 2012-20151
- Qualified Chartered Accountant with experience at PwC and in CFO roles in financial markets15
- Founder Patron of the British Fashion Council Foundation1
- Recently launched a new investment platform called The Equity Studio alongside brand founder Rosie Huntington-Whiteley234
The Equity Studio aims to provide funding and strategic advice to help early-to-mid-stage beauty, wellness and lifestyle brands scale to the next level.234 Sweeting has extensive experience identifying and supporting iconic brands early on.3
Highlights
90% of consumers say that authenticity is important when deciding which brands they like and support, so how do they really judge authenticity? THE EQUITY STUDIO asks :
Rosie Huntington-Whiteley Barbara Turner Alistair Crane Mireia Llusia-Lindh Meribeth Parker Christoph Honnefelder Ben Lewis Luca Turco Liveri Lisa Bridgett Walther Doernte Jordan Mitchell
Brands DEFINING the BEAUTY Landscape in 2024....."this list is not about newness......but businesses where all the elements are coming together in just the right way at just the right time to put them on the leading edge of an increasingly competitive beauty and wellness landscape" Kelly Kovack BeautyMatter I love this and I couldn't agree more with how this sums up Gisou by Negin Mirsalehi and 111SKIN, two companies I am so proud to be building with as an investor...you guys are literally pushing the industry into new territories and inspiring us all, the recognition is so well deserved
Maurits Stibbe Sarah Watt Melbert Visscher Anna Belle Clarenburg Eva Alexandridis Yannis Alexandrides Vanessa Goddevrind and the rest of the incredible teams powering everything you see
