Suggestions
Anna Zervos
Co-Founder and CEO at The Pao App & The Pao Creative
Professional Background
Anna Zervos is a dynamic entrepreneur and the visionary CEO and Co-Founder of Pao, a media-tech company that is revolutionizing the way businesses connect with their audience. Under her leadership, Pao aims to equip deserving businesses with the tools and platforms necessary not only to survive but also to thrive in the ever-evolving digital and physical environments. Zervos's keen understanding of both the challenges and opportunities facing businesses in today's marketplace is a driving force behind Pao's innovative strategies.
Pao encompasses two primary facets: The Pao App and The Pao Creative. The Pao App serves as a resource for discovering and sharing the hidden gems within cities around the globe, providing users with curated suggestions that enhance their local exploration experience. Meanwhile, The Pao Creative focuses on crafting bespoke viral videos tailored for intriguing businesses, leveraging short-form content to engage audiences effectively. Zervos’s expertise in media and technology positions Pao as a leader in the industry, differentiating it from competitors.
Education and Achievements
Anna Zervos’s academic background is rich and diverse, primarily focused on Psychology and Cognitive Science, which she studied at UCLA. Her studies equipped her with a deep understanding of human behavior and decision-making, knowledge that she has applied throughout her professional career. Additionally, Zervos expanded her expertise by delving into Criminology and the Psychology of Profiling and Terrorism at King’s College London. Such diverse studies not only inform her business acumen but also her approach to tackling complex problems with innovative solutions.
Zervos began her education journey at Greenwich High School and further enhanced her knowledge in Psychology through a Pre-College Program at Columbia University, where she explored the intricacies of the human mind. Her commitment to furthering her education and understanding of the human experience has provided her with unique insights that she regularly integrates into her leadership at Pao.
Professional Journey
Throughout her career, Anna Zervos has held various influential positions that reflect her dedication to research and education. She completed her role as a Teacher at the University of California, Los Angeles, where she shared her insights and expertise with aspiring students. Her tenure as a Memory Lab Research Assistant at the Bjork Memory Lab and as a Social Justice Lab Research Assistant gave her hands-on experience in psychological research and its applications.
Zervos’s internship at AlixPartners in Industrial Psychology further broadened her perspective on business operations and consumer behavior, providing her with practical knowledge that serves her well in running Pao. Additionally, she has worked alongside Dr. Lou Cozolino as a Neuroscience and Personality Types Research Assistant, emphasizing her commitment to understanding the deeper aspects of human interaction and cognitive processes.
Before founding Pao, Zervos co-founded Shiftwear, a company recognized for its innovative approach in combining technology with fashion. Her entrepreneurial journey has been marked by a series of strategic decisions that reflect her desire to impact positively on the world through creative solutions.
Achievements
Anna Zervos has not only been a pioneer in establishing Pao, but her achievements extend to influencing the larger tech and media landscapes with her innovative ideas. Her ability to merge cognitive science with practical business strategies showcases her unique approach to entrepreneurship. Her work at Pao has been characterized by an unwavering commitment to harnessing technology to enrich human experiences—aligning perfectly with her vision of using the internet as a tool for connection rather than a mere destination.
Additionally, Zervos's extensive travel experience—having visited over 45 countries and 20 states—contributes to her rich understanding of diverse cultures and consumer behaviors, allowing for broader market insights that guide Pao's growth and outreach endeavors. Her global perspective enriches the strategies and content curated by Pao, further enabling businesses to resonate with audiences across various locales.
Anna Zervos continues to drive forward-thinking approaches and innovative solutions for businesses, making her an influential figure in media-tech and entrepreneurship. As a leader, she inspires those around her to not only adapt to changes but to leverage them for growth and success.
