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Annabel Lake

Lead Product Designer @ Supercritical

Annabel Lake is a Lead Product Designer at Supercritical, based in London, UK.12 She is an experienced product designer who specializes in creating simple and delightful interfaces for ambitious companies.1

Professional Experience

Annabel's career in product design includes:

  • Lead Product Designer at Supercritical (2023 - Present): In this role, she is working on launching Supercritical's new Marketplace offering.1

  • Senior Product Designer at Bakken & Baeck (2020 - 2023): She worked on designing ambitious digital products across various sectors including sustainability, medical services, web3, and warehouse automation tools.1

  • Product Designer at Percent: Annabel joined the founding team as the sole designer, working on product design, brand design, user research, and creative strategy. She helped design their first giving infrastructure for web and iOS, which has raised over £15 million in charitable donations.1

Skills and Expertise

Annabel's expertise spans various areas of product design:

  • User Experience (UX) and User Interface (UI) design
  • Brand design
  • User research
  • Creative strategy
  • Design system development
  • Information architecture
  • Prototyping and concept sketching

She has worked on diverse projects, including:

  • Designing for Pio at Autostore, focusing on automation solutions for SMEs and eCommerce businesses
  • Creating Nansen Connect, a web3-powered messaging platform
  • Improving the UX/UI for Dr Dropin, a digital healthcare provider
  • Designing an iOS app for energy consumption management for Skandia, a Norwegian energy company1

Annabel's LinkedIn profile username is annabellake, as mentioned in the query.2

Highlights

Oct 31 · linkedin

I'm excited to share some news – I'm starting a new position as Lead Product Designer at Supercritical!

I'm thrilled to be part of a dedicated team, working together to design the pathway leading us towards a net-zero future.

That being said, I'd like to thank everyone at Bakken & Bæck as I reflect on nearly 4 amazing years. I've learnt an immense amount, collaborated with extraordinarily talented individuals and made countless cherished memories – I am deeply thankful for the experiences and the growth I've had during my time there.

Onto a new chapter! 🌍🌱

Jun 15 · linkedin

Related Questions

What inspired Annabel Lake to transition into product design?
Can you share more about the new Marketplace offering at Supercritical?
What are some of the biggest challenges Annabel Lake has faced in her design career?
How does Annabel Lake incorporate sustainability into her design projects?
What tools and software does Annabel Lake prefer for her design work?
Annabel Lake
Annabel Lake, photo 1
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Location

United Kingdom